Accruent · 12 hours ago
Sr. Paid Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years exp
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Responsibilities
Fully own search engine marketing and pay per lead channels, working with internal and external stakeholders as required to deliver on revenue, ROAS, keyword quality and customer acquisition goals.
Implement and optimize paid social campaigns and display ads across multiple digital channels such as LinkedIn, YouTube, Google Content Network and Facebook.
Ability to lead audience-based nurture campaigns and proficient at account-based marketing tactics.
Build and optimize ROAS (Return on Ads Spend) by managing campaign budget, estimating monthly costs, and reconciling reporting discrepancies.
Lead A/B testing strategies on Ads as well as Ads landing pages in order to maximize ROAS and increase conversion rate.
Utilize analytical tools to measure the progress of activities and report out regularly to stakeholders and management.
Qualification
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Required
Bachelor’s degree in marketing, business, computer science, analytics or a related discipline
At least 8 years of experience working in B2B digital marketing and managing multiple Ads platforms.
Must be proficient in working with and getting insights from raw digital marketing performance data.
Solid experience with Google Analytics and Google Tag Manager preferred.
Strong hands-on understanding of PPC and PPL; able to fully manage the programs including keyword bidding, ad copy and campaigns.
Experienced in managing day-to-day campaigns and budget on Ads platforms on Google, Bing, Linkedin, Capterra and SoftwareAdvice.
Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects.
Be a team player, be proactive and take full ownership of projects and results.
The person must thrive in a problem solving and continues improvement environment.
Preferred
Good understanding of CRM tools and have troubleshooting skills on lead journey, marketing attributions and campaigns
Experience with review platforms such as G2
Experience with marketing automation platforms such as Marketo or Eloqua
Be able to create reports on CRM (SalesForce) and marketing automation platforms (Marketo)
Benefits
This position is also eligible for bonus as part of the total compensation package.
Company
Accruent
Accruent is a global software company that helps organizations transform how they manage their physical resources.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$74.64MKey Investors
Sierra VenturesInnoCal Venture Capital
2018-07-31Acquired· undefined
2013-11-25Private Equity· undefined
2010-02-04Series Unknown· $32M
Leadership Team
Hans de Groot
SVP Channels & Partnerships
Steffanie Biedler
Customer Success & Experience, SVP
Recent News
EIN Presswire
2024-11-04
SalesTech Star
2024-10-29
Google Patent
2024-04-15
Company data provided by crunchbase
