University of Phoenix · 1 day ago
Senior Manager Media Analytics (Virtual)
Phoenix, AZ
Full-time
Remote
Senior Level, Lead/Staff
7+ years exp
Maximize your interview chancesEdTechEducation
Insider Connection @University of Phoenix
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Oversee all reporting, analysis, forecasting, review and interpretation of data relating Digital Media Channel; provide data and insights to guide digital media channels and departments to improve and optimize their performance; counsel multiple stakeholders regarding accurate interpretation of data and use of metrics to determine campaign effectiveness.
Provide regular and automated digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons; present findings, including key drivers of performance, direction and recommendations to Marketing leadership and leadership from other areas of the University
Perform detailed analyses on media trends, performance attribution, root cause analysis, and construct data views to communicate findings and opportunities in a clear, structured manner; ensure accuracy of data, perform regular audits, and work with Media to improve and refine captured data to improve further possible analysis.
Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups. Drive towards measurable media strategy goals and optimizations.
Partner and collaborate with Marketing leadership, FP&A, Operational Analytics, Data Strategy and Data Engineering teams to ensure strategic and operational goals are aligned and informed.
Manage the relationships with third parties performing analytical and technical analyses; provide guidance and coaching on focus areas, context and detailed information to inform them on how best to approach projects.
Perform other duties as assigned or apparent.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s degree in a related field and seven (7) years of overall experience in digital media, marketing analysis, digital or CRM analytics, that includes at least five (5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros; OR
High School Diploma or equivalent and at least eleven years (11) years of overall experience in marketing analysis, digital or CRM analytics, that includes at least five (5) years of experience working within digital marketing and at least five (5) years of experience working with digital analytics systems such as Adobe Analytics/Omniture or Google Analytics that provided an advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros.
Knowledge of SAS, SQL or other database platforms
Knowledge of statistical tools and data analysis (e.g. regression, factor analysis, multivariate analysis)
Able and desire to learn new tools and technologies, and work independently
Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations; must be able to express information and concepts with conciseness and clarity when writing and speaking
Highly organized, meticulous attention to detail, with strong work ethic and ability to support multiple projects at a time
Experience with Qualitative analysis and providing insights and recommendations from User sessions and Heat-mapping. Extrapolating results to apply to analysis and recommendations
Certification related to analytics and implementation
Experience with Analytics implementation governance and qualitative assurance of the implementation
Experience with Tag management solutions
Experience with various off-line and online media platforms: Social, Video, Display, Search, Direct Mail, Email (ex: Google Display/Video Facebook, YouTube, TikTok)
Experience with A/B/n testing and statistical analysis related to test optimization
Experience with customer segmentation, and cohort identification and analysis, and multi-touch attribution (MTA)
Experience and working knowledge of marketing taxonomy; hierarchical framework that organizes and categories marketing data based on predefined categories and serves as a standardized structure for organizing information about customers, campaigns, channels and other marketing components.
Company
University of Phoenix
University of Phoenix is a higher learning education institute that provides both online and classroom tutoring platforms.
5,001-10,000 employees
H1B Sponsorship
University of Phoenix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (27)
2022 (32)
2021 (26)
2020 (32)
Funding
Current Stage
Late StageTotal Funding
$25.51M2020-04-06Series Unknown· $0.13M
2018-06-14Series Unknown· $0.39M
2017-09-29Grant· $25M
Leadership Team
Chris Lynne
President and Trustee
Jennifer Brock
Associate Provost Curriculum Design and Instructional Technology
Recent News
Morningstar, Inc.
2024-11-12
EIN Presswire
2024-11-12
Company data provided by crunchbase
