PrizePicks · 7 hours ago
Retention Marketing Analyst (Loyalty)
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Fantasy SportsGaming
Growth OpportunitiesNo H1B
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Responsibilities
Own the topic of retention loyalty program analytics through segmented gamified strategy, creating a personalized user experience, and optimizing reinvestment spend
Perform A/B testing to understand the effects of different loyalty aspects on user behavior and retention
Create, understand, and identify opportunities within the loyalty program
Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for a new loyalty program and general retention strategy
Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results
Qualification
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Required
2+ years of Data Analytics experience in an ecommerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)
Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
2+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)
Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
Intellectual curiosity, and solid understanding in data sources and ecosystems, with the ability to see from the brand’s business lens
Strong communication skills, both written and oral
Preferred
Retention marketing domain experience preferred
Tableau preferred
Benefits
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Long-term incentives and bi-annual bonus
Flexible PTO to encourage a healthy work/life balance (2- weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
Company
PrizePicks
PrizePicks is a Daily Fantasy Sports (DFS) platform that covers sports betting in a wide variety of leagues.
Funding
Current Stage
Growth StageTotal Funding
$0.85MKey Investors
Atlanta UnitedParlay Capital Holdings
2023-03-23Corporate Round· undefined
2021-12-01Series Unknown· undefined
2020-07-08Series Unknown· $0.85M
Recent News
2024-10-24
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