Turning Stone Enterprises · 1 day ago
Email Marketing Specialist
Verona, NY
Full-time
Remote
Entry Level
$42K/yr - $50K/yr
Maximize your interview chancesHospitality
Insider Connection @Turning Stone Enterprises
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
Assists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies.
Works closely with all departments to ensure campaigns work effectively.
Creates and optimize landing pages for email marketing campaigns.
Ensures the database is segmented effectively for targeted marketing activities.
Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises.
Craft and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership.
Maintain external professional relationships to assure specialized expertise and development.
Qualification
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Required
A Bachelor’s degree in Marketing, Computer Science or related field or equivalent experience.
Experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production.
A comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred)
A proficiency with HTML/CSS for email design and manipulation
Knowledge in data privacy laws (GDPR, CCPA, CASL)
Ability to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
Excellent verbal and written communication skills
Project Management efficacy: highly organized, results oriented, and able to take initiative and lead projects.
The ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
Preferred
Hospitality industry-related background a plus.
Benefits
Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Comprehensive medical, dental, and vision plans
Life insurance coverage
Team member assistance programs
Paid time-off program, which includes paid holidays
Various wellness programs
Career path planning and continuing education initiatives
Company
Turning Stone Enterprises
Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation.
5,001-10,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
