Outside · 6 hours ago
Associate Editor, Custom Content
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Responsibilities
Serve as editor and internal project manager on custom content campaigns across all platforms.
Identify, assign, and manage social influencers for social-forward campaigns.
Partner with the Account Management Team to define + communicate all custom components of advertising campaigns, from building clear production schedules and requesting assets to addressing client feedback and building articles for publication.
Assign and lead-edit multiple projects concurrently, from single articles to complex microsites.
Collaborate with sales strategy teams to develop idea-driven, cross-platform marketing solutions, plans, and integrated branded content programs and proposals.
Coordinate with art directors, design freelancers, content managers, and sales associates to execute all of the above.
Create, write, and edit supporting native content materials, including social posts, e-blasts, native integrations.
Optimize all content for SEO and social performance.
Qualification
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Required
3+ years of experience in media and publishing, preferable editorial, custom content, and/or content marketing.
Bachelor’s degree in journalism, marketing, or related field preferred.
Experience as an editor or content strategist.
A deep understanding of digital media, social media, and experiential marketing.
Experience assigning and managing social influencer campaigns.
Creative approach to content solutions.
Strong written and verbal communication skills.
Proven track record of effective cross-functional communication and collaboration.
Proactive and positive approach to problem solving and in working with people.
Proven project management and organizational skills.
Ability to prioritize and work in a dynamic environment with shifting deadlines.
Deep understanding of Google Suite and WordPress (or other CMS), with proficiency in Adobe Suite.
Preferred
Experience in the active-outdoor industry and/or a personal interest in the space.
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
And more
Company
Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-22Acquired· undefined
Recent News
2024-02-10
Vermont Business Magazine
2023-12-01
2022-07-21
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