200+ applicants

Company

Universal Technical Institute, Inc. · 1 week ago

Director of Marketing Operations

United States

Full-time

Remote

Director/Executive

8+ years exp

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Hiring Manager

Laura Wardrop, SPHR

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Responsibilities

Plan, execute, and deliver marketing projects, ensuring alignment with business objectives and timelines

Identify risks and implement solutions to ensure timely and successful project completion

Lead the Marketing team in improving operational efficiency

Enhance the delivery of creative assets and implementing strategic initiatives to acquire and retain customers

Develop and lead an effective prioritization process

Define key metrics and set standards for marketing performance measurement, strategic planning, and process optimization to enhance growth and efficiency

Create and execute a methodology to size the impact and effort of initiatives requiring marketing resources

Set the vision for the Development Team and lead the implementation of digital tools (websites, apps, landing pages) to improve lead generation performance

Manage external development agencies, including offshore resources, ensuring they meet the contract's scope of work and deliver on time

Oversee the development, maintenance, and optimization of company websites, ensuring they are user-friendly, responsive, and aligned with brand guidelines

Manage all aspects of web project implementation, including estimating Development Team resources, gathering requirements, setting timelines, and ensuring clear communication

Drive a culture of performance, innovation, testing, fast failure, transparency, honesty, respect, fun, and grace across the team

Lead the company's efforts in adopting responsible artificial intelligence (AI) practices, aligning them with compliance requirements and organizational values

Drive compliance with ADA and W3C standards of digital products

Oversee software licensing purchases and renewals in alignment with architecture policies and operating standards

Establish/maintain a high performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics.

Recognizes and rewards employee contributions and achievements.

Other duties as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing technology managementMarketing automationWebsite developmentProject managementGoogle AnalyticsMarketoAgile methodologyScrum methodologyUX/UI principlesPerformance metrics trackingContent managementBehavioral marketing principlesOnline marketing best practicesConversion rate optimizationCollaboration with development teamsKPI developmentDigital experiences designMarketing planningPerformance management

Required

Bachelor's degree in Marketing, Information Technology or applicable field

Eight (8) years' experience with managing marketing technology, marketing automation, content management, and marketing resource management application

Experience leading complex marketing projects from inception to completion

Experience in marketing planning and strategy, business process design, marketing workflows, and behavioral marketing principles

Extensive expertise in website development and related technologies

Expert knowledge of Marketing and Admissions technology (Marketo, Google Analytics, and Google Tag Manager, Workfront, Wistia, Optimizely, Sitefinity, Google Search Console, LivePerson, SMS platforms, Sprinklr, and Microsoft Dynamics)

Proficiency with Web reporting applications (ex. Google Analytics, Omniture, Web Trends, etc.)

Strong understanding of project management methods and tools (Agile, Scrum, Trello)

Understanding of web development processes and UX/UI principles

Collaborate with development teams to provide customer-friendly digital experiences

Online marketing best practices and conversion rate optimization

Manage complex marketing projects from conception to completion

Prioritize marketing initiatives based on business impact, effort, and resource availability

Develop key performance indicators (KPIs), track performance metrics, and generate actionable insights to optimize marketing efforts

Ability to translate business needs into technical requirements

Ability to inspire, coach, and motivate teams to meet business goals

Ability to evaluate, implement, and optimize new marketing technologies to enhance efficiency and performance

Company

Universal Technical Institute, Inc.

Glassdoor

3.2

Universal Technical Institute, Inc., is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians, CNC machinists and Welders.

Founded in 1965

Scottsdale, Arizona, USA

1001-5000 employees