Salem Media Group · 3 days ago
Email Marketing Automation and Engagement Strategist
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Responsibilities
Collaborate with marketing and brand/editorial teams and analyze engagement metrics to optimize engagement and drive traffic to SWN websites.
Brainstorm, create (both new in entirety as well as changes to existing) and consistently analyze in house marketing email campaigns to engage new subscribers, re-engage inactive subscribers and provide desired content and resources to all email subscribers.
Implement automation workflows by creating logic-based rules within the email marketing automation platform.
Craft and execute targeted email campaigns, employing segmentation, A/B testing, and optimization techniques.
Creates, tests, and QAs journeys.
Implement strategies for email retention and customer loyalty.
Understand and analyze email performance metrics and develop and maintain basic reports.
Continuously refine email content, subject lines, and send times through A/B testing to maximize open rates, click-through rates, and conversions.
Keep up to date with and adhere to email marketing best practices.
Help with additional email and marketing-related tasks and projects as needed.
Regular and predictable attendance.
Qualification
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Required
Bachelor’s Degree, preferably in Marketing, Digital Marketing, Business, Communications, or Online Media
Previous email marketing experience (minimum of 3 years)
Previous content marketing experience (minimum of 3 years)
Ability to write and understand basic HTML and CSS coding
Working knowledge of email marketing engagement strategies, audience segmentation, drag and drop email builders, email service providers, and customer relationship management platforms (SWN’s ESP and CRM is Zeta Marketing Platform)
Experience with Google Analytics
Knowledgeable and skilled in analyzing data including proficiency in Excel/Google Sheets
Highly organized and detail-oriented
Innovation, creativity, a strong work ethic and ability to operate productively in both team and individual environments
Aptitude for strategic thinking, and a data-driven approach to decision making to optimize performance and increase ROI
Experience with A/B testing and engagement optimization.
Strong, conversational understanding of Evangelical Christian culture and the topics, issues and personalities shaping it, as well as familiarity with our Christian audience’s interests, behavior and values
Preferred
Advanced understanding of HTML and CSS
Experience in graphic design concept creation and implementation, adhering to best practices from both a design and marketing aspect
Benefits
Health, dental, vision and life insurance
401k retirement plan
Paid holidays and vacation time
Company
Salem Media Group
Salem Media Group is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher
Funding
Current Stage
Public CompanyTotal Funding
$62.5MKey Investors
Siena Lending Group
2023-12-27Post Ipo Debt· $26M
2023-03-27Post Ipo Debt· $36.5M
1999-07-09IPO
Recent News
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2024-12-03
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