Dentsply Sirona · 1 day ago
Associate Product Manager, Dental Instruments
North Carolina, United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Collaborates w/ broader Marketing and Commercial Development teams to develop and execute downstream marketing campaigns based of business strategy
Develops, implements and executes marketing plans and activities to introduce new and existing products for the respective product category
Plans, organizes and coordinates assigned programs and/or events to ensure accomplishment of financial/budgetary goals and optimum allocation of resources. Works with Sales Ops to gather data/reporting on performance
Collaborates with Global Business Units on marketing initiatives, product development, Voice of Customer, and additional needs to help shape current portfolio activity and future portfolio offerings
Assists Brand team with pricing/margin analysis and forecasting when needed
Assists Brand team with strategic plan development
Supports marketing and sales training programs throughout the sales organization and dealer specialists
Helps define promotional activities, publicizing the product through the press, salesforce and alternate distribution channels
Assists with identifying, developing and fostering KOL relationships
Assists Brand team with the market research, collects business intelligence related to the US CCO (competition and prices, business environment, distribution networks, promotions, new product launches) to influence product portfolio and positioning needs
Contributes to content creation for various marketing channels
Partner closely with Brand team, Digital Marketing, and Sales teams to execute, measure and adapt marketing strategies, plans and campaigns
Analyze marketing programs, communicate status and adjust tactics to increase effectiveness. Works closely with sales ops to identify what to measure and builds reporting to assess effectiveness.
Manage and ensure compliance within the respective marketing budget
Develop and execute advertising campaigns, tracking & maintaining yearly advertising calendar for print and digital mediums
Help establish and maintain consistent corporate image throughout product lines, promotional materials, and events
Additional duties as assigned
Qualification
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Required
A minimum of 3 years of classical marketing or product marketing experience.
Bachelor’s Degree; MBA preferred
Knowledge of principles and methods involved in marketing, promoting and selling products or services.
Creative skills for printed materials, advertising and presentations.
Knowledge of multi-media production, communication and promotion techniques and methods.
Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Ability to build strategic relationships with customers and salesforce.
Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Knowledge of the methods and procedures involved in strategic business planning and classical marketing; knows the organization’s markets and products, key business processes, distribution channels, key suppliers and industry competition.
Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Ability to multitask.
Excellent computer skills in Microsoft Office: Word, Excel, PowerPoint; internet and email applications.
Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area, algebra, and geometry.
Ability to work with mathematical concepts such as probability and statistical inference, especially in the area of 3rd party research.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Strong business acumen.
Ability to read, analyze and interpret the most complex documents including complex product and service propositions.
Ability to develop speeches/presentations using innovative techniques; ability to supervise AV meeting production.
Preferred
Experience in the dental/pharmaceutical/medical device industry strongly preferred.
Demonstrated success in the positioning of a new brand and new products within an established market.
Experience and comfort working in a fast paced environment and delivering results with efficient use of resources.
Experience working with external suppliers, e.g., advertising, research and agencies.
Agency experience a plus.
Graphic design and/or ability to utilize Adobe Creative Suite and project management software a plus.
Company
Dentsply Sirona
Dentsply Sirona is a manufacturer of dental products and technologies.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1987-08-21IPO· undefined
Leadership Team
Vicky Hain
Senior Customer Service Manager |Dental Orthodontics Endodontics Implants
Recent News
2024-11-18
GlobeNewswire News Room
2024-11-07
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