Scopely · 17 hours ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$139K/yr - $205K/yr
7+ years exp
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Responsibilities
Lead the global marketing strategy for the AAA multiplatform game, driving brand awareness, paid user acquisition, and organic growth across PC, console, and mobile.
Develop the brand identity, consumer positioning, and messaging, ensuring consistency across all marketing touchpoints, including advertising, social media, 1st party stores, and in-game.
Collaborate with the game team to identify in-game events, tentpole moments, and opportunities to promote the game’s updates and features, translating these into comprehensive, live-service marketing roadmaps.
Drive the end-to-end execution of multi-channel marketing campaigns, including social media, paid media, PR, CRM and other marketing efforts, ensuring alignment with the game's live service.
Own and manage the creative development process, working with internal and external creative teams to produce best-in-class promotional materials that resonate with players and represent the game’s brand vision.
Coordinate closely with cross-functional teams, including Product Management, Creative, Business Intelligence, User Acquisition, and external partners, to ensure the execution of marketing strategies that maximize player engagement, winback, and retention.
Monitor marketing performance metrics in collaboration with analytics and product teams, using data insights to continuously optimize marketing strategies and close performance gaps.
Develop forecasts and manage budgets, aligning spend with business objectives, while preparing gap plans to address any performance shortfalls.
Champion a player-first approach in all marketing efforts, ensuring that campaigns reflect the desires and needs of the game’s audience, resulting in a cohesive and authentic player experience.
Qualification
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Required
7+ years of experience in product marketing, with a proven track record in the gaming industry, preferably in AAA or cross-platform games.
Experience leading marketing campaigns for large-scale, live-service games across PC, and console platforms, with strong knowledge of user acquisition, lifecycle marketing, and mobile.
Proven track record of launching and scaling successful AAA or cross-platform games across PC, console, and/or mobile.
Experience leading cross-functional teams and external agencies in developing and executing large-scale, integrated marketing campaigns.
Strong analytical skills with experience in using data to guide decision-making and optimizing marketing performance across all channels.
Exceptional communication and relationship-building skills, able to collaborate effectively across all levels and departments, including external development partners.
Data-driven mindset, with the ability to analyze performance metrics, build dashboards, and implement data-driven improvements to marketing strategies.
Proven ability to drive engagement through in-game events, updates, and promotional moments, with a deep understanding of player behavior and motivations.
Excellent leadership and organizational skills, with attention to detail and the ability to balance strategic thinking with hands-on execution.
Preferred
Experience working on AAA, live-service, or cross-platform games.
Passion for gaming, with a deep understanding of player expectations, especially in the FPS or action-adventure genres.
Familiarity with project management tools such as Jira, Asana, or similar platforms for workflow optimization and tracking.
Benefits
Healthcare benefits
Retirement benefits
Pet insurance
Paid holidays
Paid Scopely free days
Unlimited paid time-off
Company
Scopely
Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games.
1,001-5,000 employees
H1B Sponsorship
Scopely has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (9)
2022 (20)
2021 (24)
2020 (22)
Funding
Current Stage
Late StageTotal Funding
$998.5MKey Investors
NewView CapitalRevolution GrowthAnthem Venture Partners
2023-04-05Acquired· undefined
2021-10-18Secondary Market· undefined
2020-12-11Secondary Market· undefined
Leadership Team
Javier Ferreira
Co-CEO and Board Member
Walter Driver
Co-Founder, Chairman and Co-CEO
Recent News
2024-11-20
pocketgamer.biz
2024-11-19
Company data provided by crunchbase
