The Knot Worldwide · 3 days ago
Integrated Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years exp
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Responsibilities
Lead the development of advertising campaigns and communications strategies to improve brand salience and product conversion and usage.
Build creative learning agendas to test, optimize and measure the impact of creative effectiveness across digital channels.
Leverage segmentation strategies to develop a robust go to market plan to acquire diverse customer profiles and improve TAM penetration. Communication planning will be key to ensure all parts of the consumer consideration funnel are addressed.
Conduct market research and customer insights analysis to inform and refine messaging frameworks
Create a consistent tone of voice across all communication channels, ensuring the brand’s personality is reflected in all marketing efforts and advertising recall improves.
Develop clear, detailed creative briefs that guide internal and external creative teams, ensuring alignment with marketing objectives and brand guidelines
Provide actionable feedback on creative concepts and ensure that deliverables meet high standards of quality, brand consistency, and campaign goals
Partner with the creative team and channel leads to brainstorm innovative ideas that elevate brand storytelling and differentiate the company in the marketplace
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels designed to deliver key business growth objectives. This ranges from membership acquisition, product adoption, sales/promotions, and brand awareness campaigns.
Ensure that all marketing communications support the overall campaign objectives, maintaining consistency in messaging and creative across platforms.
Fuel best-in-class creative innovation across channels through well-tailored and curating consumer insights, leveraging social listening techniques, qual and qual research, and cultural zeitgeist intuition.
Track and analyze campaign performance, using data-driven insights to inform messaging strategy and optimize future efforts.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, or related field.
7+ years of experience in marketing communications, with a strong focus on B2C messaging and creative execution
Proven experience managing integrated campaigns across channels but particularly across brand and performance channels (e.g. Meta, Pinterest, TikTok, YouTube & Search)
Excellent written and verbal communication skills, with a passion for storytelling
Strong project management and creative brief development experience
Ability to work collaboratively in fast-paced environments, managing multiple projects simultaneously
Benefits
Flexible vacation
Generous parental leave
Initiatives that support the growth, development, and happiness of our people
Company
The Knot Worldwide
The Knot Worldwide is a mobile application.
1,001-5,000 employees
H1B Sponsorship
The Knot Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (5)
2021 (6)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Timothy Chi
Chief Executive Officer
Lee Wang
Chief Operating Officer
Company data provided by crunchbase
