PingCAP · 3 days ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
$102K/yr - $122K/yr
4+ years exp
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Responsibilities
• Paid Advertising Management:
• Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels.
• Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X).
• Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness.
• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won.
• Manage advertising budgets efficiently to maximize ROI and achieve performance targets.
• Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes.
• Conversion Rate Optimization (CRO):
• Analyze website and landing page performance to identify friction points and areas for improvement.
• Design and implement A/B tests and experiments to optimize user experience and increase conversion rates.
• Collaborate with designers and developers to implement changes based on insights from testing and analytics.
• Search Engine Optimization (SEO):
• Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility.
• Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance.
• Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings.
• Monitor and report on SEO performance, making adjustments to strategies as needed.
• Analytics & Reporting:
• Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms.
• Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives.
• Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders.
Qualification
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Required
4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries.
Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms.
Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys.
Proven experience in SEO strategy development, keyword research, and technical SEO.
Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms.
Strong project management skills and ability to collaborate with cross-functional teams.
Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).
Preferred
Knowledge of open-source technologies, cloud computing, or databases is a bonus.
Benefits
Health insurance
Flexible vacation time
Paid holidays
Parental leave
Company
PingCAP
PingCAP is a developer of an open-source, distributed SQL database for scalable transaction processing and real-time analytics.
501-1,000 employees
H1B Sponsorship
PingCAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (8)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$641.6MKey Investors
China Growth Capital | CGCYunqi Partners
2021-05-01Series D· $300M
2020-11-17Series D· $270M
2018-09-11Series C· $50M
Leadership Team
Dylan Cui
Co-Founder
Edward Huang
Co-Founder | CTO
Recent News
monadventures.com
2024-05-15
Company data provided by crunchbase
