200+ applicants

Company

Flexco · 17 hours ago

Global Industry Manager

United States

Full-time

Remote

Senior Level

$115K/yr - $150K/yr

7+ years exp

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IndustrialMachinery Manufacturing

Growth Opportunities

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Responsibilities

Identifies the Industries that provide the most significant opportunities for Flexco sales growth through extensive customer visits, monitoring market trends, and quantifying the Flexco opportunity.

Develops and leads industry Hambrick strategies that provide a roadmap to organizational success for sales and services directed to and/or created for the industry of focus.

Works with the Business Unit Director to identify the sales and marketing staffing needs required to realize the full sales opportunity presented by the industry.

Engages in deep industry research through immersion, continual industry exposure, multi-media research, and interviewing industry members.

The Industry Manager develops content to educate the entire organization on the industry of focus, with primary attention paid to the global sales, marketing, and engineering departments.

The Industry Manager adapts current or creates new customer-facing literature pieces with messaging that will resonate with the target industry.

The Industry Manager develops tools that Strategic Account Managers can clearly articulate to sell the real value that Flexco solutions provide in the form of Flexco Accumulating Value (FAV) calculators and similar ROI assessments.

The global Industry Managers regularly communicate, assist, and lead, when applicable, activities and communications with the person(s) responsible for Industry Management at the subsidiary locations.

Human-centered design (HCD) principles are categorized under Customer Desire, Technical Feasibility, and Business Viability.

The Industry Manager leads/owns the Customer Desire phase and is a heavy contributor to the Business Viability phase led/owned by the Product Manager.

Through extensive application visits and industry engagement, the industry manager is uniquely positioned to provide deep customer insights.

He has developed relationships with key market influencers to gather robust Voice of Customer (VOC).

The Industry Manager then uses this VOC to define the customer requirements and quantify the opportunity for new product development.

The industry manager is also responsible for gathering and consolidating input from others to determine customer Desirableness.

During new product development meetings, the Industry Manager provides input as the customer's voice.

Additionally, the Industry Manager assists with gathering VOC for prototype concepts and field testing.

Takes an active role in the new product development opportunity scoring activities, providing insights into the true customer need and probability of purchasing the Flexco-designed solution.

Will identify and share potential customer roadblocks to widespread adoption.

The Industry Manager provides global sales with a list of target accounts, including Flexco opportunity potential, target company titles/positions, and complete contact details when available.

The Industry Manager works closely with the Strategic Account Managers by identifying the companies within the industry with the largest Flexco “wallet” projection and offering potential strategic focus in sales.

The Industry Manager works with Strategic Account Managers and Territory Managers to identify customers within the industry to target for throughput improvement activities such as waste walks and general conveyor surveys.

The Industry Manager engages with key customers and market influencers; sometimes, they are the primary Flexco contact.

The industry manager identifies industry associations that Flexco will benefit from joining and takes the lead in cultivating relationships within the association to generate interest and additional opportunities for Flexco solutions.

The Industry Manager actively reviews and selects trade shows in target industries where Flexco will have a booth presence.

They will work with subsidiary locations to identify the best trade show opportunities to exhibit for their respective industry targets.

The Industry Manager is heavily involved with trade show organization and all customer-facing marketing activities, both pre- and post-show, providing industry-targeted messaging guidance for the Marketing Communications team.

The Industry Manager works with the Marketing Communication Department to help create and review industry-facing literature, social media content, and other messaging.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing degreeIndustrial marketing experienceIndustry segment applicationsStrategic planningInternational marketing experienceDistribution sales experienceVoice of Customer (VOC)Human-centered design (HCD)Sales targets developmentProject managementChange managementIndustry market trainingTrade show organization