The Walt Disney Company · 3 weeks ago

Associate Data Analyst

Santa Monica, CA

Full-time

Hybrid

Entry Level

$79K/yr - $106K/yr

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Responsibilities

Work closely with stakeholders to define the most pressing business questions on Bundle and Lifecycle marketing trends and drivers and build analytical frameworks to answer these questions

Help to craft an ongoing experimentation program, including hypothesis formulation, experimental design, significance-setting, and post-experiment analysis

Perform holistic campaign lift analyses with causal-inference techniques and by developing novel approaches; identify and measure drivers of growth-tactic success; present findings to stakeholders and senior management

Define and analyze audience segments to continue driving Bundle and Lifecycle marketing growth

Partner with other Analytics teams to understand and harness all available Bundle and Lifecycle marketing data from disparate sources, uniting insights into a cohesive, actionable story

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SQLPythonStatistical modelingMachine learningData visualizationAB/MVT testingCausal inferenceSegment analysisData preparationStreaming media experienceMarketing experienceStrategic thinking

Required

Bachelor’s degree in Data Analytics, Mathematics, Statistics, or related degree

Hands-on analytical work experience with SQL/Python/R (or another statistical analysis tool)

Experience with statistical modeling, machine learning, and other quantitative approaches, including but not limited to in-depth knowledge of linear and logistic regression, significance testing, data preparation for modeling, and segmentation techniques. Causal inference and propensity score matching experience is a plus

Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools

Experience with creating, executing, and analyzing complex AB/MVT test constructs to test stakeholder hypotheses

Experience with data visualization tools such as Tableau, Looker, etc.

Strong analytical skills with the ability to apply business strategy to data analysis and recommendations

Strong presentation skills, including the abilities to tell a story with data and to synthesize findings into actionable recommendations

Ability to think strategically, analyze and interpret market and consumer information