iFIT · 18 hours ago

Director, Subscription Acquisition

United States

Full-time

Remote

Director/Executive

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Responsibilities

Grow subscription business through DTC channels

Increase ARPU through subscriber loading strategies and introducing new subscriber offerings

Manage the overall probability of the DTC subscription channel

Manage the overall customer experience for new DTC subscribers.

Go-to-Market Strategy for DTC Channels: Lead GTM strategies specifically tailored to each DTC channel (website, app, call center), aligning offer placements and marketing efforts to maximize subscription sign-ups and attachment rates.

Offer Development & Testing: Design and iterate on subscription offers, promotions, and bundles to appeal to diverse customer segments, continuously testing for optimal performance in acquisition and ARPU.

Placement Optimization: Strategize placements and messaging for subscription offerings across the entire customer journey, ensuring offers are prominent and relevant on product pages, checkout flows, in-app experiences, and call center scripts.

Cross-Functional Collaboration: Work in a matrix environment, partnering closely with marketing, sales, and product teams to synchronize efforts across offers, placements, and messaging that drive subscription growth and ARPU improvements.

Global Expansion: Tailor acquisition, offer, and placement strategies to meet the unique needs of each market, ensuring subscription growth success in the U.S. as well as all global regions.

Data-Driven Insights & Testing: Rigorously analyze offer performance, placement effectiveness, and channel-specific conversion rates to continually refine the approach and drive growth.

Customer Experience Focus: Leverage customer insights to refine and improve subscription offers, placements, and the onboarding experience, ensuring value alignment and seamless sign-up journeys.

Qualification

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Subscription Growth StrategyApp Store OptimizationData AnalysisCustomer Acquisition StrategiesA/B TestingMarket AnalysisProduct Requirement Documents (PRDs)Marketing Requirement Documents (MRDs)Retail Channel MarketingPromotional StrategiesImpactful Content DevelopmentSubscriber Forecasting