RKD Group · 6 hours ago

Digital Media Strategist

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $75K/yr

5+ years exp

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AdvertisingDigital Marketing

No H1B

Hiring Manager

Carin Burr

Insider Connection @RKD Group

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Responsibilities

Understand the marketing and fundraising goals and objectives of assigned clients’ programs

Knowledgeable regarding all facets of RKD Digital, including heavy search, social, and display

Develop digital media plans

Compile digital media strategy briefs for clients that will be incorporated into broader strategy briefs

Participate in client meetings to present and answer questions related to digital strategies including: Media plans, Strategy briefs, Expansion and growth opportunities

Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

May perform other duties as assigned.

Qualification

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Digital Media StrategyProgrammatic DisplayPaid SearchFacebook / InstagramClient ReportingDigital Media Trends

Required

Bachelor’s Degree

5 years digital experience, specializing in digital media strategy and innovative execution

Excellent planning and organization skills along with strong attention to detail

Interpersonal and communication skills, verbal and written, both internal and external

Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources

Efficient problem-solving while demonstrating confident and persuasive presentation skills, with a strong customer focus

Experience with the following Digital Media Channels: Programmatic Display, Search (Google Adwords, Microsoft Bing), Social (Meta, TikTok, Reddit, Influencer Marketing), Video (pre-roll, Connected TV, YouTube), Digital Audio

Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies

Taking initiative and responsibility, while adapting to change in a fast-paced, demanding environment