Yahoo · 10 hours ago
Senior Manager, Programmatic Yield Strategy & Analytics
United States
Full-time
Remote
Mid, Senior Level
$122K/yr - $255K/yr
7+ years exp
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Responsibilities
Revenue Optimization: Lead initiatives to maximize ad revenue across video, display, and native formats by improving fill rates, CPMs, and inventory allocation. Leverage data-driven insights to optimize floor pricing strategies, analyze bid-stream trends, and ensure the most efficient use of supply.
Cross-functional Collaboration: Work closely with Sales, Product, Finance, and Engineering to align yield strategies with broader company objectives. Provide insights that influence sales strategies and enhance product development.
Data Analysis & Reporting: Independently analyze performance data to identify trends, anomalies, and inconsistencies. Monitor daily business operations and collaborate with product and engineering teams to resolve technical issues efficiently. Regularly run A/B tests to optimize yield. Manipulate large datasets using tools like Excel, SQL, Tableau, and Looker to generate actionable insights that drive optimizations.
Business Intelligence & Dashboard Optimization: Enhance business intelligence dashboards to produce reliable insights across all programmatic buy types, ad products, and audience segments. Ensure that data tools are refined to provide accurate, actionable insights for yield optimization and strategy development.
Market Trends & Forecasting: Support forecasting cycles by delivering programmatic insights and financial models. Stay ahead of shifts in auction demand, competitor behavior, and market trends to refine bidding strategies and unlock revenue opportunities. Use competitive market analysis to ensure that bidding and pricing strategies stay ahead of industry standards.
Vendor & Demand Partner Collaboration: Engage with third-party vendors, including data management platforms (DMPs), identity solution providers (e.g., LiveRamp, Neustar), and brand safety and viewability partners (e.g., Integral Ad Science, MOAT), to optimize yield strategies. Manage relationships and troubleshoot technical issues to improve performance across programmatic platforms.
Privacy & Compliance Strategies: Develop privacy strategies to ensure compliance with evolving regulations, including GDPR and CCPA. Work to enhance tools that manage privacy policies and data usage in the ad ecosystem.
Tool & Platform Optimization: Oversee the performance of the ad stack, including ad servers (e.g., GAM), SSPs, and header bidding platforms, ensuring they work cohesively to deliver optimal programmatic performance. Proactively identify opportunities to innovate and refine the ad tech stack, integrating cutting-edge tools and methodologies to drive yield performance.
Project Management: Manage multiple yield-focused projects simultaneously, ensuring they are delivered on time and align with revenue-driving goals. Lead cross-team collaborations to improve the strategic execution of programmatic initiatives.
Executive Communication: Regularly communicate yield strategy insights and performance metrics to senior leadership, providing clear, data-driven recommendations to guide business strategy and high-level decision-making.
Qualification
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Required
7+ years in programmatic strategy, yield management, or revenue operations at a publisher, SSP, media company, or similar organization.
Proficiency in Excel, SQL, Looker, and Tableau.
Proven ability to manipulate large datasets and generate actionable insights for programmatic optimizations.
Extensive experience working with DSPs, SSPs, GAM, and other programmatic platforms.
Strong understanding of auction mechanics, bid-stream data, and pricing strategies.
Experience managing relationships with third-party vendors (DMPs, identity solutions, brand safety/viewability providers).
Proven ability to troubleshoot technical issues and optimize vendor performance.
Demonstrated ability to lead cross-functional initiatives.
Experience collaborating with Product, Sales, Engineering, and Finance teams to align programmatic strategies with business goals.
Strong verbal and written communication skills, with the ability to present insights and financial data to executive leadership and tailor recommendations to different audiences.
Ability to apply the 80/20 rule, focusing on high-impact aspects of problems to deliver timely and efficient solutions.
Track record of staying ahead of industry trends and implementing cutting-edge tools or strategies to improve yield performance.
Benefits
Healthcare
A great 401k
Backup childcare
Education stipends
Much (much) more
Company
Yahoo
Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.8MKey Investors
SoftBank CapitalSequoia Capital
2021-05-03Acquired
1996-04-12IPO
1995-11-30Series B· $4.8M
Leadership Team
David Filo
Co-Founder
Aengus McClean
Chief Technology Officer
Recent News
2024-12-16
2024-12-04
2024-12-04
Company data provided by crunchbase
