200+ applicants

Company

Bluebeam, Inc. · 7 hours ago

Senior Industry Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$126K/yr - $157K/yr

5+ years exp

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Responsibilities

Industry-focused positioning and message development: Clearly articulate the value proposition and unique advantages for customers in different industry segments.

Market Analysis and Strategy Development: Create and synthesize market intelligence to develop strategic industry segment marketing plans that drive brand awareness and market share growth.

Campaign Development: Devise and champion industry marketing campaigns by providing briefs and proposals that activate channels and resources to engage target audiences, generate leads, and meet key objectives.

Stakeholder Engagement: Collaborate with cross-functional internal teams (product, sales, customer success, content creators) and external partners (industry associations, media) to align marketing efforts with business goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Industry MarketingB2B SaaSMarket AnalysisCampaign DevelopmentStakeholder EngagementSoftware Industry ExperienceAECO Industry KnowledgeData-driven InsightsStrategic ThinkingTechnical Marketing Content

Required

Senior-level experience, 5+ years in Industry Marketing or Product Marketing

B2B SaaS experience

Proven experience in the software industry or product marketing, preferably in a B2B SaaS or AECO industry company with a consistent record of developing and implementing successful marketing programs.

Strong understanding of AECO and adjacent industry segments and nuances between them, including market trends, key players, and competitive landscape.

Growth mindset to develop deep expertise.

Ability to think strategically and develop comprehensive, actionable marketing plans that align with business objectives, leveraging data-driven insights to drive growth and market penetration.

Excellent written and verbal communication skills to articulate complex concepts to target audiences clearly and compellingly.

Strong interpersonal skills to work effectively with cross-functional stakeholders and others to ensure integrated efforts and aligned teamwork.

Sharp vision for technical marketing content that enhances storytelling with relevant and impactful imagery and video.

Ability to adapt and thrive in a dynamic environment, effectively managing multiple priorities to meet deadlines and business goals.

Benefits

100% paid medical premiums for employees, 80% paid for dependents

Fully vested 401K right from the day you start

Generous PTO, including sick/mental health & volunteer days

Free & unlimited access to BetterUp Care, a well-being platform

Free & unlimited access to LinkedIn Learning

Up to $5K annual education reimbursement (after 1 year tenure)

Company

Bluebeam, Inc.

Glassdoor

3.6

Bluebeam pushes the boundaries of innovation, developing smart, simple project efficiency and collaboration solutions for design and construction professionals worldwide.

Founded in 2002

Pasadena, California, USA

201-500 employees