The Wine Group · 9 hours ago

Director, Category Insights

United States

Full-time

Remote

Director/Executive

$166K/yr - $249K/yr

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Food and BeverageWine And Spirits

Hiring Manager

Nicole Aguilar

Insider Connection @The Wine Group

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Responsibilities

Lead a team of insights professionals through coaching and functional training.

Develop consultative thought leadership in all areas of our retail business such as consumer insights, market research and analysis, merchandising optimization of pricing, promotions and assortment and competitor analysis.

Develop and deploy automated analytical suite of reporting that helps our sales team track performance, plan and take actions.

You will manage a team of dedicated retailer-specific category advisors that lead various insights deliverables either at the request of the retail client or our sales lead ranging in the areas of pre/post analysis of various campaigns, new item launch pitch and general category management analysis.

You will develop a rich body of work that showcase storytelling with data that cover emerging trends and their implications to our business.

Partner with finance counterparts on best-in-class post promotion analysis of Marketing and Trade Marketing programs to assess areas of success as well as areas of improvement.

On one side you will leverage broader research and data sources that improves our analytical deliverable to retail clients and on the other side you will use your retail experience to drive narrative more broadly at the company to make our strategic decisions more retailer centric.

Qualification

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Analytical disciplineRetail & CPG experienceRetailer-CPG collaborationCategory managementData manipulationBeer/Wine/Spirits experienceExcelPower BISQLMarket scan dataConsumer panel dataInternal depletions/shipmentsRetailer loyalty dataSimplifying complex situationsDynamic environment adaptability

Required

Bachelor’s Degree or Master’s or equivalent experience in an analytical discipline.

Experience in Retail & CPG sector; Experience in Beer/Wine/Spirits industry is a plus.

Strong familiarity with Retailer-CPG collaboration processes and category management.

Strong data manipulation skills in Excel, Power BI, SQL.

Extensive background in understanding ways to pull, process and interpret market scan data including IRI market scans, consumer panel data as well as internal company depletions/shipments to build tools that will identify market opportunities around trends, segment opportunities and growth areas.

Leverage all market data including Source of Volume, Brand Interaction Analysis, Switching Reports, Consumer Demographics, Basket Cart Analysis, Switching, Point of Entry, Consumer Decision Trees etc. via platforms leveraging Retailer loyalty data.

Excellent organizational skills with an ability to work independently as well as in a team environment and be flexible to changes.

Ability to simplify complex situations and focus on value and effectiveness.

Ability to work and succeed in dynamic entrepreneurial environment.

Support and model all Company procedures and policies.

Embrace and demonstrate The Wine Group Core Values – Performance, Empowerment and Cost-Mindful, and utilize them for all decision making.

Willing to travel with overnight stays as needed.