Redwood Software · 4 days ago

Director, Marketing Operations

Triangle Area

Full-time

Remote

Director/Executive

5+ years exp

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Comp. & Benefits

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Responsibilities

Define and manage the marketing operations roadmap: Drive the evaluation, selection, integration, and consolidation of marketing technologies, ensuring alignment with department needs and goals.

Manage the marketing technology stack, ensuring platforms are optimized, integrated, and supported in partnership with marketing, revenue operations, and IT.

Build a comprehensive approach to model/analyze campaign performance, customer behavior, attribution, and marketing ROI, highlighting key metrics and trends for improvement.

Oversee reporting on key funnel metrics, volume, conversion rates, and performance analytics across marketing programs to optimize results.

Develop dashboards, reports, and slide decks that provide marketing metrics and strategic insights, delivering regular updates to the marketing and executive teams to inform decisions.

Conduct analyses with the marketing analytics team to assess acquisition value, program optimization, and uncover new opportunities.

Design, document, and streamline templates and processes for efficiency, working to continuously simplify systems, optimize workflows, and improve campaigns.

Maintain data cleanliness and integrity across marketing platforms, ensuring high-quality data reporting (leads, segments, Salesforce campaigns, etc.).

Maintain and optimize systems for routing leads and accounts appropriately.

Partner closely with teams to optimize data flows, marketing budget usage, and align operations across departments.

Experience with establishing structured tests and testing methodologies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Marketing OperationsCRMMarketing AutomationBusiness Intelligence (BI)SalesforceHubSpotMarketoQlikLeanDataZoomInfoCognismMultitouch AttributionDigital Marketing FundamentalsSEOSEMPaid AdvertisingProcess OptimizationDatabase ManagementData QualityTesting MethodologiesCross-functional Collaboration

Required

5+ years in B2B Marketing Operations, with experience in strategic planning, hands-on execution, and leading marketing operations/analytics teams.

10 years general B2B tech marketing experience.

Advanced proficiency in CRM, marketing automation, BI, and key marketing technologies (e.g., Salesforce, HubSpot, Marketo, Outreach, Qlik, LeanData, ZoomInfo, Cognism, 6sense, multitouch attribution).

Experience managing individuals and teams.

Strong analytical skills with the ability to turn complex data into actionable insights.

Proven experience leveraging data for strategic decision-making and identifying new opportunities.

Solid understanding of Digital Marketing fundamentals, SEO, SEM, and paid advertising.

Track record of successfully building and optimizing processes across departments and priorities.

Excellent verbal and written communication skills, with the ability to present information clearly and concisely.