FICO · 1 day ago
Product Marketing Director - Optimization
United States
Full-time
Remote
Lead/Staff, Director/Executive
$126K/yr - $198K/yr
7+ years exp
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Responsibilities
Product Positioning and Messaging.
Develop Targeted Messaging: Craft messaging and positioning for FICO Optimization solutions, tailored to resonate across diverse target audiences and market segments.
Market Analysis: Collaborate with Sales leadership and Field Marketing to identify market gaps and opportunities, ensuring strategic alignment of messaging with product differentiators.
Cross-functional Alignment: Partner closely with Product Management, Sales, and other teams to align product features and messaging with customer needs.
Competitive Analysis: Conduct market research and competitive analysis to pinpoint differentiators, enhancing FICO’s position in the Optimization market.
Content Creation.
Develop High-Impact Content: Create technical content such as whitepapers, datasheets, demos, case studies, technical presentations, and webinars that effectively communicate the value of FICO Optimization solutions.
Simplify Technical Concepts: Translate complex technical information into clear, compelling messaging that appeals to both technical and non-technical audiences.
Collaborate with Creative Teams: Work with Brand and Creative teams to produce visually engaging collateral that underscores the strengths of FICO’s Optimization solutions.
Sales Enablement.
Equip Sales Teams: Provide Sales teams with tools and resources which includes product guides, battle cards, and training presentations to effectively position FICO’s Optimization solutions in the market.
Conduct Training Sessions: Lead training sessions and workshops to enhance Sales representatives’ understanding of product features, competitive positioning, and objection handling.
Drive Revenue Growth: Develop and refine sales enablement materials to boost sales effectiveness and drive measurable revenue growth.
Product Launches.
Lead Product Launches: Oversee product launch plans for new and enhanced technical capabilities, ensuring alignment across teams and maximizing market impact.
Create Go-to-Market Strategies: Develop launch materials and go-to-market strategies, including product messaging, sales tools, and marketing campaigns to support new product introductions.
Monitor Launch Success: Track and analyze launch performance, gathering feedback from internal teams and customers to continually improve future launches.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Engineering, or a related field; an MBA or technical degree is a plus.
7+ years in technical product marketing or related field within the technology or software industry; experience with data optimization preferred.
Strong technical understanding with the ability to articulate complex concepts. Experience in modeling, analyzing, or implementing enterprise optimization strategies is advantageous.
Exceptional written and verbal communication abilities, capable of distilling technical information into compelling, audience-appropriate messaging. Demonstrated track record of developing and executing successful product marketing campaigns.
Ability to effectively collaborate across teams and influence stakeholders at all levels.
Highly collaborative, with a natural ability to align goals, manage competing objectives, resolve issues, and drive consensus.
Preferred
Experience with data optimization preferred.
Extra Credit: #favorite marketing journal, blog, technical resource or book on your resume.
Benefits
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Company
FICO
Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.
1001-5000 employees
H1B Sponsorship
FICO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (14)
2022 (25)
2021 (42)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-11-15Acquired
2003-01-10IPO
Leadership Team
William Lansing
CEO
Amir Hermelin
CTO
Recent News
2024-11-25
Company data provided by crunchbase
