Boston Children's Hospital · 3 days ago

Channel Marketing Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Manage an over-arching communications-wide calendar for all initiatives in collaboration with project management and channel experts.

Coordinate the development of overview and detailed channel plans, working with channel subject matter experts and project managers.

Own the production of wrap-up reports for all communications programs and campaigns, coordinating with channel owners for specific documents.

Strong focus on data analytics related to all channels – ensuring the tracking and tagging for campaign and other reporting, pulling reports as requested, gather reporting requirements, partnering with technology teams.

Manage various tracking documentation including donation form tracking and other documents as needed.

Oversee paid search program with our external agency partner.

Collaborate with our Project Management and Communication team resources to improve our planning and implementation processes.

Responsible for day-to-day channel team budget management.

Qualification

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Data AnalyticsMulti-channel MarketingAdobe AnalyticsSmartsheetsProject ManagementExcelPaid Search