Hotwire · 5 days ago
Senior Associate, Social Media
Minneapolis, MN
Full-time
Hybrid
Entry, Mid Level
$67K/yr - $85K/yr
3+ years exp
Maximize your interview chancesCommunications InfrastructureIndustrial
Hiring Manager
Tiffanie Rosier, GCDF
Insider Connection @Hotwire
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Organic Social Media Management: Manage and optimize social media accounts, including content creation, scheduling, and monitoring for retainer clients.
Advanced Digital Advertising: Collaborate with the Sr. Manager, Social Media to design and execute sophisticated digital ad campaigns. Optimize these campaigns to maximize brand visibility and achieve measurable growth.
Content and Campaign Management: Oversee the creation and scheduling of high-quality content that aligns with strategic goals. Ensure all content calendars are meticulously managed and provide guidance on creative direction and narrative development.
Community Engagement and Management: Directly manage community interactions, overseeing responses to comments, messages, and inquiries. Utilize your understanding of client needs and industry trends to guide engagement strategies and enhance brand presence.
Influencer and Partnership Development: Identify key influencers and brand advocates, fostering strategic partnerships to amplify client messaging and expand reach.
Analytical Reporting and Insights: Lead the analysis of social media performance metrics. Prepare and present detailed reports, providing actionable insights and strategic recommendations based on data-driven analysis.
Trend Analysis and Strategic Adaptation: Stay at the forefront of social media trends and emerging platforms. Advise clients and internal teams on how these trends impact their strategies and opportunities for innovation.
Qualification
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Required
3+ years of experience in agency and/or internal communication at marketing and/or communications agency
Strong understanding of the tech industry with B2B/Corp social media experience either in-house or at an agency
Excellent written skills
Strong collaborative skills with deep organizational aptitude and delivery to deadlines
Extensive experience in social media management or related roles, ideally within a marketing or digital agency environment.
Proven track record of managing successful social media campaigns — both paid and organic — and driving growth across various platforms.
Demonstrated ability to develop and implement paid social media strategies and execution aligned with business objectives across LinkedIn, Facebook, Instagram, X, Reddit, YouTube and Google.
Working knowledge in social media management tools, analytics platforms, and digital advertising technologies.
Knowledge of social media platforms, algorithms, and best practices, with a strong analytical acumen to drive data-based decisions.
Exceptional project management skills, with a keen eye for detail and accuracy in all aspects of content creation and campaign execution.
Experience in marketing, communications, advertising, or a related field is typically preferred.
Preferred
Additional certifications in social media marketing or digital advertising are advantageous.
Influencer marketing experience
Experience creating social campaigns within tech industry
Strong Canva & Content Creation experience
Social Media Advertising Certifications
Benefits
Paid time off
Holidays
Sick leave
Cultural celebration days off
Paid time off for community involvement
Medical, dental and vision insurance
Disability and life insurance
401K match
Paid 6-week sabbatical after every 4 years of continuous employment
Variety of bonus opportunities to include business development, annual company bonuses and referral bonuses
Wellness allowance
Internet, and phone reimbursement
Company
Hotwire
Hotwire is an integrated communications firm that provides measurement architecture located in London.
201-500 employees
H1B Sponsorship
Hotwire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (10)
2021 (12)
2020 (31)
Funding
Current Stage
Growth StageLeadership Team
Heather Kernahan
Global CEO
Heather Craft
Co-President, North America
Recent News
Agility PR Solutions
2023-02-06
Company data provided by crunchbase
