Coalition, Inc. · 21 hours ago

Director, Demand Generation

United States

Full-time

Remote

Director/Executive

$160K/yr - $200K/yr

7+ years exp

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Responsibilities

Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments. Build repeatable processes for designing customer journeys, budget, and personnel allocation.

Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.

Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact.

Work with data teams to design and build requirements for segmentation and audience targeting

Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements

Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content

Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationGrowth MarketingCampaign ManagementPerformance AnalysisAudience SegmentationBudget ManagementProject PlanningB2B SaaS MarketingFintech KnowledgeHealthtech KnowledgeCampaign OptimizationAutomation ToolsMartech ProficiencyCross-Functional Collaboration

Required

7+ years of experience in a demand generation or growth marketing role.

Previous leadership experience managing teams in high performance environments.

Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required.

Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.

Proficiency in performance analysis, campaign assessment, and audience segmentation.

Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity.

High attention to detail, and the ability to lead and manage complex projects effectively.

Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking.

Skillfully manage senior leadership/exec/C-level to communicate on campaigns.

Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization.

Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI.

Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.

Previous experience and understanding of how to leverage automation tools and martech to creatively execute and report on campaign results.