CNO Financial Group · 15 hours ago

Worksite Broker Campaign Strategist - REMOTE for US Based Candidates

Carmel, IN

Full-time

Remote

Mid Level

$66K/yr - $98K/yr

3+ years exp

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Financial Services

No H1B

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Responsibilities

Serve as primary accountable party for partnering with sales and account management to ensure new campaigns and related creative assets are developed, approved for use, and delivered within established timelines.

Create and submit campaign briefs, route drafts to appropriate reviewers and approvers, facilitate edits and iterations through to final approval.

Evaluate holistic needs of campaigns to drive a cohesive experience across the customer journey, as well as across channels and campaigns.

Utilize strong analytical capabilities to recommend improvements across the broker customer journey.

Be a change agent and advocate for new ways of engaging prospective and existing brokers, thinking creatively to identify new opportunities.

Work with Sales Enablement team to evaluate campaign effectiveness and offer proactive suggestions to improve overall campaign results.

Effectively communicate strategic and tactical considerations to diverse stakeholders and members of leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Campaign ManagementMarketing PrinciplesDigital MarketingSalesforce Account EngagementProject ManagementMaster's DegreeEmployer Benefits KnowledgeHealthcare Insurance KnowledgeMicrosoft Office

Required

Bachelor’s degree in Business, Marketing, Communications, Organizational Change, or equivalent work experience.

3-5 years of experience in a communication/campaign role in employer benefits or healthcare insurance industry.

Exhibit exceptional organizational and process or project management expertise.

Demonstrate critical thinking and problem-solving skills.

Possess a strong knowledge of marketing principles and practices, including digital and direct marketing.

Be a self-motivator and have a roll up your sleeves, hands-on mindset to execute on campaigns.

Work independently with moderate guidance in a matrix environment.

Communicate excellently in both verbal and written forms, including the ability to synthesize complex employer benefits and insurance concepts and information.

Adapt comfortably to a paperless environment, using digital tools to document, organize, and move work.

Be proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, and Internet-based applications.

Have familiarity with marketing automation tools, preferable Salesforce Account Engagement (formerly Pardot).