GE Vernova · 15 hours ago

Industry Marketing Demand Generation Specialist

Boston, MA

Full-time

Remote

Mid Level

$104K/yr - $130K/yr

3+ years exp

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Responsibilities

Create, guide, and provide oversight of the creation of sales-ready messages and compelling value propositions that will be included in product collateral, proposal templates, customer case studies, eBooks/white papers, videos, web content/blogs, eBooks, ROI models and other sales tools to advance understanding and awareness of core product messages across the sales lifecycle; manage language translation as appropriate.

Own demand generation activities through the creation of campaign themes & messages. Ensure industry marketing sourced pipeline targets are achieved. Support other Industry Marketing Managers with Demand Generation activities & expertise.

Help craft and evangelize the industry-specific value props for product launches, develop core positioning and playbooks, support strategic partners and demand generation programs.

Demonstrate expertise on the mindset of our buyers, how they buy and their buying criteria and transfer that knowledge to our sales teams, partners and prospects in effective and innovative ways. Maintain a high level of product expertise and field presence.

Develop market segmentation in collaboration with Industry Business Development Managers/industry subject matter experts, including research and use cases.

Understand Proficy Software markets and buyers (their needs, alternatives, buying process, etc.) to optimize how we drive buying decisions across the customer journey.

Work closely with product management and industry subject matter experts, to understand product strategies and roadmaps. Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes.

Work collaboratively with internal teams, including product owners, product marketing managers, channel managers, sales, and service teams to own/ensure sales readiness and alignment worldwide – including participating in sales training sessions.

Script and design standard product presentations and demos, working collaboratively with the industry subject matter experts, sales, product marketing, services, and product teams.

Identify customer references for industry and customer referrals.

Accountable for program, message, and engagement performance.

Qualification

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B2B MarketingDemand GenerationRevenue MarketingSoftware Industry ExperienceAutomotive ManufacturingFood & Beverage IndustryConsumer Packaged GoodsBusiness AnalysisStrategy DevelopmentMicrosoft ToolsMastery of EnglishFluency in Other LanguagesBusiness Acumen