Outside · 11 hours ago
Advertising Research & Data Analyst
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $115K/yr
5+ years exp
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Responsibilities
Analyze audience data, demographic information, and engagement metrics across multiple platforms
Use first-party and third-party data sources (Nielsen, Comscore, etc.) to understand audience behavior and trends.
Perform segmentation analysis to identify key audience groups, personas, and market opportunities.
Leverage first-party data to perform in-depth audience segmentation, identifying distinct audience groups and personas based on behaviors, demographics, and preferences.
Use audience insights to help inform content strategies and optimize campaigns, ensuring targeted messaging across platforms.
Analyze cross-platform audience behavior to uncover emerging trends and growth opportunities for content and advertising.
Collaborate with the sales and marketing teams to provide insights that support advertising sales pitches and drive revenue.
Conduct and analyze brand lift studies across cross-platform campaigns
Work with the pre-sales teams to conduct ad hoc surveys to assist in proactive pitches
Design and analyze surveys and focus groups to gather qualitative and quantitative data on audience preferences, motivations, and media consumption habits that produce measurable brand lift.
Synthesize research findings into presentations and reports that are easily digestible by non-technical stakeholders.
Work closely with content, sales, and product teams to ensure audience insights are leveraged appropriately.
Present findings and recommendations to senior leadership to drive content, distribution, and monetization strategies.
Qualification
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Required
Bachelor’s degree in Marketing, Data Analytics, Statistics, Media Studies, or a related field.
5+ years of experience in audience research, media analytics, or data analysis, preferably within the media or entertainment industry.
Experience with traditional audience measurement tools such as Nielsen, Comscore, or similar platforms.
Comfort with overlap analysis to identify potential opportunities via tools such as Permutive.
Familiarity with data analysis tools like Amplitude, Excel, SQL, Python, R, or BI tools (Tableau, Power BI).
Working knowledge of additional research tools like MediaRadar, SellerCrowd, Sponsor United, Statista, and Alchemer.
Experience with campaign measurement platforms like Upwave and Brand Metrics.
Experience with high-level ad tagging and tracking, specific to study implementation and other measurement configuration a bonus.
Strong ability to analyze and interpret large datasets.
Excellent communication and presentation skills, with the ability to convey insights to both technical and non-technical audiences.
Analytical mindset with the ability to link audience behavior with business outcomes.
Experience conducting both qualitative and quantitative research.
General understanding of media/advertising workflows and how measurement fits into the landscape.
Preferred
Experience in digital media, advertising, or ad tech space.
Familiarity with media industry trends and audience behavior shifts, including streaming and social media consumption patterns.
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
More
Company
Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-22Acquired· undefined
Leadership Team
Michael Roberts
Senior Executive Editor / Host of the Outside Podcast
Recent News
2024-02-10
Vermont Business Magazine
2023-12-01
2022-07-21
Company data provided by crunchbase
