52 applicants

Company

DEPT® · 7 hours ago

Director, Integrated Planning & Strategy, Retail | Growth Marketing Team

New York NY

Full-time

Remote

Lead/Staff, Director/Executive

$111K/yr - $160K/yr

8+ years exp

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Responsibilities

Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions

Champion the work by having a deep understanding of our clients’ businesses and what makes them tick.

Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships

Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally

Actively contribute to our communications planning practice, while steering media strategy and planning practices.

Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship.

Experience leading full-funnel, connected media and data driven strategies

Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities

Understand first-party data to elevate strategic opportunities

Continually monitor current marketing trends, new technology solutions, and competitors

Experience using insights from data to tell a story

Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks

Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns

Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Participate in new business development and other growth opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Integrated Media StrategyMedia PlanningMedia BuyingEcommerce StrategyRetail Media ExperienceOmnichannel PlanningData-Driven StrategiesConsumer InsightsCross-Channel Experience360 Campaign PlanningB2B ExperienceB2C ExperienceMedia Research ToolsProgrammatic AdvertisingSearch AdvertisingRetail Brands ExperienceCollaboration Skills

Required

8+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels with understanding of Programmatic, Search/Shopping, Retail media and Social; knowledge and experience in traditional channels is preferred but not mandatory

4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client

4+ years experience working on Retail brands and having crafted media strategy and planning on both US and international retailers including Amazon, Best Buy, Walmart, and Target.

Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation

A balanced mix of robust B2B and B2C experience

Understanding of brand and performance media and the synergy across the two

Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust

Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders

Curious and creative, while rigorous and analytical.

Able to understand clients visible and invisible needs

Strong collaboration, client relationship, and leadership skills

Experience navigating cross-functional teams and dynamics

Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

Flexibility to travel for work meetings and events

Benefits

Healthcare, Dental, and Vision coverage

401k plan, plus matching

PTO

Paid Company Holidays

Parental Leave

Company

DEPT®

Glassdoor

3.9

We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.

Founded in 2016

Amsterdam, Noord-Holland, NLD

1,001-5,000 employees