200+ applicants

Company

Mediavine · 17 hours ago

SVP of Marketing - (Remote - US)

New York, NY

Full-time

Remote

Director/Executive

$275K/yr - $290K/yr

15+ years exp

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Responsibilities

Develop and execute comprehensive marketing strategies aligned with Mediavine's vision for growth, ensuring alignment across the company to drive long-term goals

Lead targeted marketing initiatives to enhance brand awareness, strengthen Mediavine's position in the marketplace and drive revenue growth

Collaborate with cross-functional teams, including sales, publisher success, engineering and operations teams to integrate successful marketing strategies and enhance customer experience

Lead a high-performing marketing team, fostering a culture of innovation and collaboration, while empowering team members to reach their full potential

Lead strategic marketing efforts across multiple areas:

Branding: Maintenance and evolution of the company's brand identity, ensuring consistency across all channels and touch points

Demand Generation: Drive marketing initiatives across various channels, including SEO, SEM, email marketing, social media, and content marketing to increase brand visibility and generate leads

PR: Lead media relations efforts, working with our PR agency, including managing relationships with press, influencers, and industry partners, to generate positive coverage and enhance brand reputation

Communications: Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences

Events Marketing: Develop and execute an events strategy to engage target audiences, drive leads into the sales funnel and enhance thought leadership in the industry

Product Marketing: Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans

Develop and manage the annual marketing budget, aligning expenditures with strategic goals and ensuring optimal allocation of resources to maximize ROI

Establish metrics to assess the effectiveness of marketing campaigns, providing actionable insights to enhance future strategies

Contribute to Mediavine's position as a thought leader in the industry through strategic content creation, speaking engagements, and industry publications to enhance brand visibility and create revenue opportunities

Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 40% of the time)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyBrand ManagementDemand GenerationDigital Media KnowledgeEvent MarketingProduct MarketingGoogle SuiteCRM ToolsPublic SpeakingStakeholder Management

Required

Applicants must be based in the United States

Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Advanced degree preferred

15+ years of relevant and progressive experience in Marketing, Sales, Partnerships or other related GTM roles

10+ years of experience in Technology; Media, Advertising Services or Ad Technology, preferred

5+ years of successful experience in a VP or higher level role

Proven success in leading high-performing marketing teams and communication teams (5+ members) in fast-paced, dynamic environments

Strong understanding of the digital media landscape, including trends, technologies, and best practices, with a focus on online marketing and advertising ecosystems

Demonstrated success in building and maintaining relationships with internal and external stakeholders to achieve business goals

Ability to manage multiple marketing initiatives and set measurable performance targets in collaboration with executive leadership and key stakeholders

Hands-on experience in developing messaging and positioning strategies for both sell-side and buy-side audiences

Exceptional written and verbal communication skills, with the ability to convey complex ideas effectively to diverse audiences, including internal teams, clients, and industry stakeholders

Experience as an in-person and virtual speaker for industry events

Proficiency in Google Suite and familiarity with CRM tools such as HubSpot or Salesforce

Strong leadership skills with a focus on team development and positioning individuals for success, especially in remote and distributed team environments

Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 40% of the time)