Innovation Direct Group (IDG) · 6 hours ago
Media Buying Hands-on Leader
United States
Full-time
Remote
Senior Level
5+ years exp
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Hiring Manager
Costin Miclea
Insider Connection @Innovation Direct Group (IDG)
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Responsibilities
Media planning
Media strategy
Media buying
Identify target audiences
Create effective communication strategies
Optimize media campaigns
Achieve client objectives
Managing an internal team of Media Buying professionals
Focus and execute on several business verticals
Qualification
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Required
Media Planning, Media Strategy, and Media Buying skills; 5+ years’ experience
Media Leadership / Management experience; 5+ years
Analytical skills for data-driven decision making
Very Strong communication skills for collaborating with internal teams and external partners – ability to walk all that are needed through all phases of the media creation to media conversion, including methodology for A/B Testing
Experience in managing and optimizing media campaigns
Knowledge of digital advertising platforms and trends
Develop, manage, communicate Creative solutions
A/B testing experience and focus on execution
Ability to work independently and remotely
Solution driven, highly organized, and goal oriented
Create and drive the sense of urgency needed in Media acquisition
Bachelor's degree in Marketing, Advertising, or a related field
Preferred
Experience in the Health Insurance, Medicare, ACA, lead generation is a plus
Company
Innovation Direct Group (IDG)
Innovation Direct Group (IDG) is a full-service Lead Generation Agency focused on performance that delivers the highest performing customers results in a variety of industries.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
