Invent Analytics · 1 week ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

3+ years exp

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Responsibilities

Strategic Demand Generation: Develop and execute comprehensive demand generation strategies aligned with Invent Analytics growth objectives.

Data-Driven Decision Making: Develop, track, and drive accountability to metrics that align with the company’s pipeline and revenue goals.

Lead Scoring: Implement lead scoring models and optimize lead qualification in collaboration with sales.

Content Strategy: Drive the creation and optimization of content that attracts, engages, and converts our target audience.

SEO Strategy: Collaborate with the SEO agency to develop and implement SEO strategies to improve organic search rankings and drive organic traffic.

Lead nurturing: Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads.

Paid Acquisition: Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs.

Collaboration and Accountability: Manage relationships with external consultants, vendors, and contractors to ensure timely and effective execution of demand generation initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingSaaS SoftwareData-Driven Decision MakingContent StrategySEO StrategyLead ScoringLead NurturingPaid AcquisitionPowerPoint SkillsMarketing DegreeSupply Chain DegreeHigh-Tech DegreeRetail ExperienceTechnology ExperienceForecastingAllocation & ReplenishmentAssortmentPricingPysparkDatabricksPython

Required

Minimum of 3 years of product marketing experience.

Bachelor’s degree, preferably in marketing, supply chain, or high-tech fields.

2-7 years of experience in marketing, retail, or technology sectors.

Excellent writing and PowerPoint skills.

Over 2 years of SaaS software experience, with preferred experience in forecasting, allocation & replenishment, assortment, and pricing areas.

Benefits

Comprehensive private health insurance

Monthly fixed contribution to internet bill and fun packets (Netflix, Amazon Prime etc.)

Extra off days for different occasions (birthday, moving day, maternity & paternity leaves etc.)

Powerful referral bonus for the friend you refer, bring to buddy

Unlimited fun at work: All-day snacks at the office, team activities, social club meetings, annual retreats, monthly happy Friday drinks and other celebrations

Support the Invent social clubs for their hobbies; painting, tennis, football and more!