80 applicants

Company

Cordance · 1 week ago

Director of Demand Generation

Austin, TX

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Lead Management & Pipeline Accelerations: Develop and oversee inbound demand generation campaigns with BU marketers, aligning strategies with BU goals, ensuring high-quality MQL identification, optimizing MQL-to-SQL transitions, and troubleshooting bottlenecks to enhance pipeline coverage and lead conversion

Collaborate with RevOps and leadership to maintain data integrity, track conversions, analyze lead performance, and refine campaign strategies, fostering cross-functional alignment on lead quality, demand forecasting, and revenue goals

New Acquisitions: Post-Acquisition Integration & Cross-Portfolio Collaboration Integrate new BUs with demand generation strategies focused on immediate and long-term growth, standardizing lead management, automation, and reporting to align with Cordance's GTM framework

Develop best-practice playbooks for demand generation and lead nurturing, and coordinate large-scale cross-BU campaigns to maximize division-wide impact

Performance Metrics, Team Leadership & Vendor Management Track KPIs to ensure demand generation aligns with sales and revenue goals, leveraging data to continuously improve campaigns and identify new opportunities

Mentor BU marketing teams, addressing skill gaps as needed, and manage vendor relationships to deliver impactful, on-budget campaigns on time

Success Criteria: Increased MQL and SQL volumes, improved lead conversion rates, and pipeline acceleration

Sustained marketing-attributed revenue growth aligned with BU objectives

Smooth integration of new acquisitions into demand generation processes

Qualification

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Demand GenerationDigital MarketingSaaS Industry ExperienceMarketing AutomationEmail MarketingContent MarketingPaid AdvertisingSEO/SEMSocial Media MarketingData AnalysisLead GenerationKPI TrackingWebinarsEvent MarketingCollaboration SkillsResults-oriented Mindset

Required

8 plus years of experience in demand generation, digital marketing, or related roles in the SaaS industry in an active M&A 'roll up' environment or multi-product platform

Proven track record of driving successful demand generation campaigns and achieving quality lead generation and revenue targets

In-depth and demonstrated knowledge of demand generation tactics, including email marketing, content marketing, paid advertising, SEO/SEM, social media, webinars, events, and marketing automation

Demonstrated proficiency in using marketing automation platforms (e.g., Hubspot Marketing Automation), and overall expertise in helping build the martech stack

Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions

Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels

Results-oriented mindset with a focus on driving measurable business outcomes

Strong experience in measuring the effectiveness of marketing activities

Benefits

Comprehensive Health Coverage: Coverage begins on your first day of employment.

401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You're eligible the first of the month after 90 days and immediately vested.

RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You're eligible the first of the month after 90 days and immediately vested.

Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.

12 weeks paid leave for all employees.

Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.

Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.