Hightouch · 3 days ago

Head of Product Marketing

Buffalo-Niagara Area

Full-time

Remote

Director/Executive

$180K/yr - $250K/yr

10+ years exp

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Responsibilities

Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines

Plan the themes and campaign tactics for our rolling marketing calendar

Ensure the quality and value of our copy, images, and content across all go-to-market channels

Help produce ‘market-moving’ executive thought leadership and talks

Work closely with our Product organization on product strategy, positioning, packaging, and naming

Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning

Work closely with our Growth Marketing team on channel-level execution and experiments

Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective

Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives

Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas

Serve as a mentor, leader, or coach to direct reports and peers across the company

Qualification

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Product Marketing LeadershipMarketing Technology KnowledgeBuilding Marketing TeamsData-Driven CampaignsCompetitive Market PositioningCo-Marketing InitiativesImpactful Marketing CampaignsSales TrainingCopywriting SkillsProject Management

Required

10+ years of product marketing leadership experience in bringing technical products to market.

Marketing Technology domain knowledge is a huge plus.

Expert knowledge and experience in building and motivating marketing teams.

Process-oriented and data-driven approach to running campaigns and judging their results.

Demonstrable track record of turning marketing into a differentiator in highly competitive markets.

Experience working closely with ecosystem partners on co-marketing and community initiatives.

Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans.

Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales).

High sense of urgency and ownership for company-level outcomes.

Thoughtful and clear communicator, ideally in writing.

Demonstrated skill as an opinionated contributor to copywriting and design for both marketing materials and product.