Mark My Words Media ยท 5 days ago
Director of Digital Marketing Strategy
Florida, United States
Full-time
Remote
Director/Executive
$120K/yr - $140K/yr
8+ years exp
Maximize your interview chancesAdvertisingDigital Marketing
Hiring Manager
Charles Jolley
Insider Connection @Mark My Words Media
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Responsibilities
Define and evolve our marketing strategies across all channels (paid and organic) for each business vertical. Develop systematic approaches to campaign optimization that can scale across hundreds of clients.
Build and maintain comprehensive systems for monitoring campaign performance across channels. Develop early warning systems for identifying underperforming campaigns and methodologies for diagnosing issues.
Design and execute systematic tests to improve campaign performance. Stay current with digital marketing trends and evaluate new channels and tactics for potential inclusion in our marketing mix.
Develop robust tracking systems to measure campaign effectiveness. Create dashboards and reporting systems that provide actionable insights for campaign optimization.
Document and standardize successful approaches for each business vertical. Create playbooks and processes that can be scaled across our client base.
Understand the interplay between different marketing channels and optimize the overall marketing mix to maximize lead generation effectiveness.
Stay deeply connected with the digital marketing community. Bring best practices and innovative approaches back to the company to maintain our competitive edge.
Qualification
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Required
8+ years of digital marketing experience with focus on local lead generation
Proven expertise in both paid and organic channels including Google Ads, LSAs, GMB, Local SEO, and paid social
Strong track record of building and optimizing multi-channel lead generation systems
Experience with analytics platforms and ability to build comprehensive tracking/reporting systems
Demonstrated success scaling lead generation campaigns across multiple similar businesses
Deep understanding of local business marketing dynamics and lead quality optimization
Preferred
Experience managing marketing strategy at scale (100+ similar businesses)
Proven record of developing and implementing systematic optimization processes
Strong analytics background with expertise in Google Analytics, Search Console, and GMB Insights
Local service business expertise (contractors, lawyers, medical, etc.)
Active thought leadership in digital marketing communities
History of successful A/B testing and experimental design
Data-driven approach to conversion rate and lead quality optimization
Benefits
2 weeks of PTO + 9 company holidays
100% health insurance reimbursement up to $500
Company
Mark My Words Media
Mark My Words Media provides lead generation and digital marketing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
