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Company

Smart Communications. · 4 days ago

Global Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Prince A.

Insider Connection @Smart Communications.

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Responsibilities

Develop and execute comprehensive global demand generation strategies for cross-sell and prospects to build pipeline

Implement initiatives to increase brand awareness, generate leads, and drive engagement at the top of the sales funnel.

Uncover, develop and manage a database of customers who have embraced SIQ as a strategic initiative and identify opportunities to integrate these elements into overall marketing processes and campaigns

Drive case studies and customer quotes and manage development of video testimonials

Collaborate with marketing communications, vertical marketing and product marketing teams to support customer-focused cross-sell marketing programs

Oversee global hero campaigns, content syndication, nurtures, and digital marketing initiatives.

Drive innovative and effective marketing programs to support the overall business objectives.

Own the strategy and playbook for martech, ensuring optimal utilization and integration with other marketing technologies.

Stay abreast of industry trends and recommend new technologies as needed.

Lead and mentor the Customer Marketing BDR, fostering a culture of creativity, collaboration, and high performance.

Support the BDR to achieve monthly SAL targets and leverage best-practice framework to achieve repeatable success

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation MarketingB2B Technology ExperienceGlobal Marketing ProgramsTop-of-Funnel StrategiesCustomer Cross-Sell CampaignsSalesforceMarketoTeam ManagementProject ManagementLinkedInDriftUberFlipCollaboration Skills

Required

Minimum 5 years of progressive demand generation marketing experience within a B2B technology company

Experience with 6Sense (or other ABM tools)

Demonstrated success in creating and executing global marketing programs.

Strong understanding of top-of-funnel demand generation strategies.

Experience in managing and mentoring a team.

Demonstrated success of customer cross-sell campaigns to increase pipeline

Exceptional communication and collaboration skills.

Excellent organizational and project management skills

Creative thinker who looks to move beyond the status quo

Strong team player, collaborator, and individual executer, with a get-it-done personality that mobilizes and inspires others

Familiarity and comfort with Salesforce, Marketo, 6Sense, LinkedIn, Drift and UberFlip and an ability to leverage these tools for optimal interaction

5+ years of experience in technology marketing

Willingness to travel

BS degree required

Benefits

Extensive health, dental and vision insurance

Employer-funded health savings account

Flexible spending plan

Life and AD&D insurance

Short and long term disability insurance

Gym membership reimbursement

401K contribution

18 days’ holiday allowance

Company

Smart Communications.

Glassdoor

3.7

Smart Communications provides the platform that leading organizations trust to deliver personalized, consistent, and compliant conversations across all touchpoints and channels.

Founded in 1991

London, England, GBR

201-500 employees