Drug Hunter · 4 days ago

Digital Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $85K/yr

5+ years exp

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BiotechnologyChemical Engineering

Insider Connection @Drug Hunter

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Create and maintain regular e-mail newsletters to customers, prospects, and event attendees, partnering with internal scientists on needed content

Create and maintain paid and organic social media campaigns on LinkedIn, Twitter, Instagram/Facebook, partnering with internal scientists on needed content

Create and maintain web content including landing pages on drughunter.com, partnering with internal scientists and engineers on content and development

Maintain online webinar series, YouTube channel, and video content derived from presentations and content made by internal scientists

Maintain paid search engine marketing and guide internal scientists and content creators on search engine optimization and keywords based on analysis

Report on marketing metrics across channels to leadership and the content team to guide commercial, product development and content efforts

Prepare sales & marketing assets and collateral in partnership with internal scientists and designer for content, messaging, and graphics

Create and maintain product marketing campaigns to announce & launch new features and drive usage of existing features

Organize contact and account lists and data by segment and other properties identified to be important in driving conversion

Optimize conversion rates on various marketing tactics, including outbound messaging by sales team members

Develop and execute on marketing funnel, identifying key nodes for improvement and deploying changes and assessing improvements through A/B testing

Implement and manage processes to identify target accounts and route leads to sales

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingHubspotLinkedInEmail MarketingSocial Media CampaignsWeb Content ManagementSearch Engine MarketingA/B TestingGraphic Design SkillsData-driven ThinkingMarketing Funnel Optimization