Cypress HCM ยท 3 weeks ago
Marketing Manager
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Responsibilities
Develop and implement integrated, quarterly segment marketing strategies and plans aligned with sales leadership and sales revenue goals.
Manage marketing program execution across the segment team and executional centers of excellence (demand, experiences, campaigns, content, partner).
Report back to key stakeholders across the sales and marketing ecosystem on marketing performance.
Collaborate with cross function teams: sales, demand marketing, partner marketing (+partners) to develop and optimize marketing programs.
Own and implement 1:1, 1:few, and 1:many events for your segment/industry
Drive alignment and enablement of the Marketing plan with BDRs and Sales.
Qualification
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Required
6+ years in a sales/field-facing marketing role within technology sector
5+ years demonstrated leadership of marketing strategy/programs
Experience working in a matrixed organization
Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.
A detail-oriented and analytical approach to marketing - the ability to translate large amounts of data and sales objectives into marketing objectives and tactics.
A collaborative and creative mindset - the ability to work across a large, matrixed organization and influence others to creatively deliver on your segment priorities.
Strong stakeholder relationship and presentation skills - this role will require you to frequently present to large and small groups across the organization.
Experience working with cross-functional teams: sales, marketing, product marketing.
A team player - willingness and desire to jump in and help team members with critical deadlines.
Fast learner with a positive demeanor and willingness to try new things.
Experience in working with data, planning and executing events and ABM marketing programs
Operational rigor and organization skills - this role will require you to manage projects across the entire ecosystem while maintaining meaningful communication with sales and marketing leadership.
Preferred
Experience with ABM marketing and within healthcare and life sciences marketing a plus.
The above experience will happily be taken in lieu of a college degree.