JSR Tech Consulting ยท 4 days ago
Copywriter
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Information ServicesInformation Technology
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Responsibilities
Brainstorm, strategize, and create content that promotes products and services
Consult with cross-functional team members and creative leaders to create great copy
Enforce Prudential's brand, messaging, and voice
Ensure creative material is well-researched, effective and consistent with goals and brand standards
Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
Stay current on marketing communications trends in and out of the industry
Understand Prudential's institutional audiences and how to best communicate with them
Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
Meet or exceed all deadlines and deliverables
Qualification
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Required
A portfolio with demonstrated expertise writing D2C sales copy
Experience with Life Insurance, specifically individual term life insurance
An understanding of UX copy
Bachelor's degree from an accredited school
7+ years copywriting experience
Demonstrated conceptual ability in digital and offline channels
Ability to differentiate between an idea and an execution
Proficiency in Microsoft Office suite
Ability to create and adhere to copy styles/standards
Detail oriented, sound writing/editorial judgment
Outstanding communication and interpersonal skills
Clear, concise, and confident verbal communication skills
Intellectual curiosity and a team-oriented, collaborative spirit
Portfolio demonstrating skills in all media
Preferred
The ability work in Figma is desired, but not mandatory along with miro
UX experience also a plus