200+ applicants

Company

Bluleadz · 4 days ago

Demand Generation Manager

United States

Full-time

Remote

Senior Level

$75K/yr - $90K/yr

5+ years exp

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AdvertisingDigital Marketing

Growth Opportunities

No H1B

Hiring Manager

Jen Larimore, SHRM-CP

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Responsibilities

Develop and execute a comprehensive demand generation strategy that aligns with our sales and business objectives, targeting key verticals and new market opportunities

Implement and optimize a variety of marketing campaigns (email, paid media, content syndication, webinars, etc.) to generate leads and drive conversions

Work collaboratively with the sales team to ensure seamless lead handoff, tracking, and follow-up, ultimately improving conversion rates and shortening the sales cycle

Oversee the setup, management, and optimization of marketing automation workflows, including nurturing programs and lead scoring models

Track, analyze, and report on campaign performance to refine strategies and enhance ROI

Continuously monitor and improve the effectiveness of lead generation channels, focusing on A/B testing, conversion rate optimization, and budget efficiency

Partner closely with content and creative teams to develop compelling assets and messaging that drive audience engagement and align with brand guidelines

Conduct market research to identify new trends, audience segments, and channels that can enhance our lead generation efforts

Manage the lead lifecycle within HubSpot CRM, ensuring clean data, effective lead tracking, and reporting accuracy

Develop and maintain dashboards and reporting systems to measure, monitor, and communicate the impact of demand generation activities to stakeholders

Stay informed on industry trends, emerging tools, and best practices in demand generation and digital marketing

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationHubSpot CRMHubSpot Marketing HubEmail MarketingPaid AdvertisingContent SyndicationData AnalysisMarket ResearchProject Management

Required

Proven track record in demand generation for a B2B company, ideally in the SaaS industry

Minimum of 3 years of experience in HubSpot CRM and HubSpot Marketing Hub

5+ years of experience in demand generation or growth marketing roles, with a strong understanding of lead generation channels and strategies including email marketing, paid advertising, and content syndication

Solid experience with performance tracking and data analysis, with a keen ability to translate insights into actionable improvements

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Ability to collaborate effectively with sales, creative, and content teams to drive shared goals

Authorization to work in the U.S. without employer sponsorship.