SkyBound USA ยท 4 days ago
Digital Marketing Manager
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Responsibilities
Develop and implement comprehensive digital marketing strategies aimed at user acquisition via online platforms, social media, and CRM channels.
Directly manage and launch growth and fan acquisition campaigns, collaborating with cross-functional teams to meet client and company goals.
Traffic creative assets across various channels, ensuring timely delivery and adherence to brand guidelines.
Write clear and effective creative briefs that guide the development of marketing materials and campaigns.
Oversee digital advertising campaigns ensuring they align with overall brand objectives and budget constraints.
Create content calendars, including email and SMS campaigns, that identify and incentivize fans to engage and transaction with our offerings.
Build performance dashboards to test and optimize campaigns and creative execution
Analyze performance metrics to assess the effectiveness of marketing campaigns and recommend adjustments as necessary.
Stay current with industry trends and best practices in digital marketing, CRM, and user acquisition strategies.
Qualification
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Required
3-5 years of digital marketing experience
Experience with user acquisition via online, social, and CRM channels
Experience with CRM tools and email database management
Experience with Google Ads and Meta Business Suite
Proven experience with account management and the ability to build and maintain relationships
Experience creating dashboards and KPIs to track and analyze performance
Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Excellent written and verbal communication skills, with an emphasis on crafting compelling campaign CTAs and strategic creative briefs
Benefits
Medical
Dental
Vision
Life insurance
Flexible spending and dependent care accounts
Free counseling through our Employee Assistance Program (EAP)
401K plan with 4% match
12 weeks of paid parental leave
Generous time off
Wellness benefits
Tuition reimbursement