DOE Media · 5 days ago

Senior Facebook Media Buyer

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $90K/yr

4+ years exp

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Responsibilities

Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns

Dive deep into client brands to best understand needs, value proposition, products, and aesthetic

Utilize Facebook Ads Manager, Google Analytics, Lifetimely, and Supermetrics to develop insights and action items intended to increase client revenue MoM

Monitor purchased media to ensure advertisements appear as planned across Facebook and Instagram

Compile regular reports and dashboards to quantify results and communicate insights to the client

Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance

Write compelling advertisement copy for Facebook and Instagram campaigns with the objective of generating action and engagement from targeted audience

Keep up-to-date with target audience preferences to proactively suggest new campaigns

Conduct thorough competitive research of products, markets, services, and current competitor strategies

Surface new digital technologies developments, trends, techniques, and tools to leadership

Communicate updates, progress, and challenges with clients and internal stakeholders

Utilize emerging technologies like Chat GPT to help writing copy, come up with ideas, and work more efficiently.

Put together creative briefs based on the media buying strategy, working with in house and partner designers to execute ads that will work

Qualification

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Facebook AdvertisingGoogle AnalyticsFacebook Ads ManagerClient ManagementData InterpretationE-commerce ExperienceDigital AdvertisingCompetitive ResearchEmerging TechnologiesCreative Briefs