Marathon Health · 1 day ago

Digital Marketing Specialist, Campaign

United States

Full-time

Remote

Mid Level

$65K/yr - $85K/yr

3+ years exp

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Electronic Health Record (EHR)Fitness

Insider Connection @Marathon Health

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Performs day-to-day email and SMS marketing tasks including email calendar management, campaign development, designing, scheduling, testing, and deployment of campaigns.

Manages end-to-end email and SMS campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization.

Works closely with internal stakeholders to customize campaigns for different clients.

Maintains QA process to ensure all communications are brand compliant.

Identifies enhancements needed to decrease opt-out rate and increase email performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSMS MarketingHTMLCSSSalesforce Marketing CloudMarketoBrazeAdobe CampaignEloquaPardotAcousticWordpressHubspotAdobe PhotoshopAdobe IllustratorAMPscriptSQLGoogle AnalyticsResponsive DesignExcelStensul

Required

Bachelor’s degree and 3+ years’ experience in email marketing or equivalent combination of education and experience.

Must have experience in building and designing email templates, and hands-on coding experience with HTML, CSS, and personalization strings / merge fields.

Minimum of 1 year experience in SMS marketing.

Experience using Salesforce Marketing Cloud is preferred; if no experience with Marketing Cloud, similar marketing automation platform (e.g., Marketo, Braze, Adobe Campaign, Eloqua, Pardot, Acoustic) is required.

Preferred

Experience working within a CMS to update web content (Wordpress, Hubspot, etc)

Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator.

Experience with campaign setup, audience segmentation using 'and/or' statement clauses, email deployment, HTML editing, delivery monitoring and reporting.

Experience with AMPscript and SQL is highly preferred

Working knowledge and understanding of responsive design, HTML, CSS, Excel and Google Analytics

Open to working within Stensul, an email creation and approval system.

Self-starter who can juggle numerous campaigns at once and keep projects moving quickly

Excellent attention to detail

Ability to think creatively and initiate innovative solutions to challenges