San Francisco Health Plan · 2 weeks ago
Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$113K/yr - $139K/yr
8+ years exp
Maximize your interview chancesHealth Care
Hiring Manager
William Kwong
Insider Connection @San Francisco Health Plan
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Responsibilities
Drive Growth: Develop and operationalize marketing strategies to increase brand awareness, member engagement, demand, and engagement across all businesses.
Campaign Management: Lead the full circle execution of multi-channel marketing campaigns from planning to execution to performance analysis.
Data-driven Decision-making: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies to improve results.
Team Leadership: Manage, mentor, and support a team of account managers and a digital strategist, fostering professional growth and ensuring the successful execution of their responsibilities.
Collaboration: Work with external vendors and internal stakeholders, and cross-functional teams.
Content: Collaborate with the Manager, Creative Services, and Supervisor, Digital Marketing to ensure the development and delivery of marketing campaigns.
Market Analysis: Monitor market trends, analyze member needs, and track competitor activities to identify opportunities for growth.
Performance Tracking: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies and tactics to improve results.
Compliance: Ensure all marketing activities follow healthcare industry regulations, including HIPAA and patient privacy laws.
Annual Marketing Calendar: Manage the development of an annual marketing calendar that aligns with the Medicare Advantage annual cycle, including AEP.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
Minimum of 8 years of marketing experience with an emphasis on strategy within the healthcare industry.
3 or more years of experience, with the ability to manage and develop a team.
Experience managing successful growth or demand gen marketing campaigns across multiple channels.
Experience with paid media tactics, digital marketing strategies, marketing automation, and lead management.
Benefits
Health Benefits
Medical: You’ll have a choice of medical plans, including options from Kaiser and Blue Shield of California, heavily subsidized by SFHP.
Dental: You’ll have a choice of a basic dental plan or an enhanced dental plan which includes orthodontic coverage.
Vision: Employee vision care coverage is available through Vision Service Plan (VSP).
Retirement – Employer-matched CalPERS Pension and 401(a) plans, 457 Plan.
Time off – 23 days of Paid Time Off (PTO) and 13 paid holidays.
Professional development: Opportunities for tuition reimbursement, professional license/membership.
Company
San Francisco Health Plan
San Francisco Health Plan is a community health plan that provides affordable & high-quality health care coverage for San Franciscans.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John F. Grgurina Jr.
Chief Executive Officer
Company data provided by crunchbase
