Avalere Health ยท 4 days ago
VP-Director of Media Strategy and Planning
United States
Full-time
Remote
Director/Executive
8+ years exp
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Responsibilities
Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns. Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization.
Work with the client and senior leadership to establish annual budget and staffing plans.
Manage accounts to ensure that client staffing plans are established to be fiscally profitable.
Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities.
Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated.
Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns.
Develop the staff through performance management and consistent feedback.
As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, in order to facilitate the implementation and measurement of campaign.
Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies. Ensure junior team members are aware of and learning to take advantage of these opportunities.
Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate.
Participate in new business pitches and proposals as needed.
Supervise team of three to six team members, helping to develop their skill sets and assigning relevant tasks for career growth and appropriate account management.
Qualification
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Required
8+ years of relevant agency experience in planning and buying media across both online and offline channels.
Demonstrated ability to multi-task, prioritize, and manage to deadlines.
Demonstrated account leadership, initiative, and willingness to assume greater responsibility.
Understand the elements of a strategic marketing communications plan and be able to actively participate in its generation.
Understand all the steps necessary to complete each stage of a job.
Understand how to produce a comprehensive estimate.
Know how to present agency concepts to the client and guide client to well-considered responses and requests.
Ability to provide clear and logical direction on all work orders.
Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians.
Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools.
Experience with paid social and search strategy, a plus.
Understanding of and ability to explain full-funnel media campaigns.
Experience working within a full-service agency and/or client side preferred.
3+ years of supervisory experience or related account management experience.
Bachelor's degree required, preferably in a related field.
Benefits
Generous company pension/retirement plan
Private medical insurance
Comprehensive employee wellbeing initiatives
Compelling time-off policy
Company
Avalere Health
Avalere Health offers business consulting, medical engagement and communications services.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Corrina Safeio
President Global Marketing, EVP Corporate Marketing
Company data provided by crunchbase
