Legion Technologies · 4 days ago
Senior Manager, Field Marketing
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Responsibilities
Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives.
Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget.
Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences.
Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals.
Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness.
Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI.
Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI.
Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences.
Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events.
Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 6-8 years of experience in field marketing, event management, or related roles.
Proven ability to manage and execute events of all scales.
Significant attention to details.
Excellent project management and organizational abilities.
Dynamic communicator with great oral and written skills.
Strong negotiation and vendor management capabilities.
Proficiency in data analysis and reporting tools.
Creative problem-solving skills and ability to adapt to changing circumstances.
In-depth understanding of marketing principles and event management best practices.
Experience with SFDC, Marketo, and event management software.
Willingness to travel up to 40% of the time, including occasional weekends.
Benefits
$0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
401k plan
Discretionary Paid Time Off and Paid Holidays
Parental Leave
Equity
Monthly Wellness Reimbursement
Monthly Lunch on Legion
Company
Legion Technologies
Legion Technologies offers an intelligent workforce management platform designed to enhance labor efficiency and employee engagement.
Funding
Current Stage
Late StageTotal Funding
$135.5MKey Investors
Riverwood CapitalStripesNorwest Venture Partners
2024-05-07Series D· $50M
2021-05-11Series C· $50M
2020-09-02Series B· $22M
Recent News
2024-11-14
Convenience Store News
2024-06-06
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