Out & Equal · 3 days ago
Business Development Specialist
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Responsibilities
Responsible for systematically locating and researching business contact information to support the sales team by exploring online directories, leveraging social media, attending networking events, and using email verification tools.
Promptly follows up on potential leads and schedules meetings for sales team as soon as a new lead reaches out. Generate a minimum of forty potential sales meetings opportunities per month.
Collaborate with Director, New Business, and other internal/external stakeholders to develop sales campaign strategies.
Provide service excellence to internal and/or external clients by responding quickly, appropriately, and accurately to communications. Facilitate answers; use appropriate language; provide regular updates to potential Partners when an answer is not immediately available.
Under the guidance of the Director, New Business, build long term, value-based relationships with accounts, penetrating them for further business, and maximizing the revenue they generate. Monitor and manage the execution of services throughout the year.
Understand deeply, and with accuracy, the products, programs, events, and services provided.
Demonstrate an understanding of the unique needs of stakeholders through frequent, timely, and tailored communications. Foster a positive relationship between stakeholder and organizational brand.
Maintains an awareness of key stakeholders, changes in points-of-contact, and activities/interactions with other Out & Equal staff. Research business and stay-up to date on business, economic, and regulatory news. Demonstrates an understanding of partner goals and needs.
Collaborate with Director, New Business Development in securing new year-round partnerships with Fortune 500 and Fortune 1000 companies, as well as emerging growth companies, privately held organizations, and startups.
Work with Salesforce administrators, IT, and Sr. Business Enablement Manager to support Salesforce management of new partner campaigns, reporting, and metrics.
Manually enter new leads into Salesforce from various sources (e.g., website forms, emails, events).
Conduct initial introductory calls to new leads, set reminders and create tasks for follow-up actions with leads.
Regularly update the status of leads in Salesforce to reflect the current stage in the sales process.
Generate and review reports on lead activity, conversion rates, and other key metrics.
Identify and merge duplicate leads to maintain a clean database and accurate database.
Create and manage campaigns, add, and import leads, develop campaign content, set up automation, track performance, and ensure effective follow-up and engagement with leads.
Leverages opportunities from industry conferences to generate new business leads and support the sales team. Organizing collected information, following up with new contacts, and integrating leads into the sales pipeline.
Collaborate closely with internal team members to implement systems and processes in the overall management of the new business development and the Partnership pipeline.
Assist in the monitoring and management of in-bound leads across channels; qualify leads and assign to sales team.
Assist with reporting to show weekly, monthly, quarterly, and yearly revenue for all Out & Equal products/programs/events, and individual giving.
Attend national conferences, local networking events, and represent Out & Equal professionally to secure new partners for our events and programs.
Other duties as assigned include event support, professional development activities, assisting with ad hoc projects and initiatives, budget requests, procurement, budget requests, admin/operational work, etc. as needed.
Qualification
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Required
Bachelor’s degree in business or related field; equivalent amount of relevant experience can be substituted for degree
Minimum 2 years of relevant experience
1-2 Years experience in Salesforce
Preferred
Demonstrated ability to successfully prioritize, manage, and execute multiple work streams with accuracy
Effective communicator (internally and externally/collaborator across teams)
Lifelong learner who is comfortable with independent learning
Interest in and commitment to using intersectional approaches to promote Out & Equal’s mission of workplace inclusion
Detail-oriented and quality-focused
Self-starter/ takes initiative
Positive attitude
Handle rejection gracefully
Agile; demonstrated adaptability by adjusting strategies to meet departmental needs and effectively navigating changes/willing to take on new challenges
Proven ability to thrive in a fast-paced environment and efficiently manage urgent tasks as needed
Experience with LGBTQ issues and communities
Experience handling sensitive and confidential information
Ability to work effectively both independently and as part of a team
Ability to produce results despite changing or ambiguous circumstances
Thrives working with and supporting a diverse workforce
Ability to think critically and problem solve
Company
Out & Equal
Out & Equal Workplace Advocates is the world’s premiere nonprofit organization dedicated to achieving global lesbian, gay, bisexual, transgender, and queer workplace equality.