Blue Chip · 1 week ago

Contract Manager Measurement & Analytics

United States

Contract

Remote

Mid Level

3+ years exp

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Hiring Manager

Nicholas Faulkner

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Responsibilities

Collaborate with senior leaders to shape the agency's approach to measurement, analytics, and ad operations.

Participate in campaign measurement kickoff meetings alongside strategists, client leadership, and creative teams.

In collaboration with the VP of Measurement and Advanced Analytics, develop measurement plans and frameworks prior to campaign activation. This includes outlining key performance indicators, goals, and other measures to track performance.

Work with the VP to identify partners and client collaboration points for analyzing sales impact, brand health, or other measurable business inputs.

Analyze client campaigns by partnering with digital strategists and client leaders, providing actionable insights on performance and return on investment.

Monitor client campaign pacing to ensure proper delivery and spending, coordinating with biddable and strategist teams for any necessary adjustments.

Directly communicate with clients about campaign performance and business-level impacts, seeking access to sales data for media program correlations when possible.

Create data pipelines and custom dashboards in thread® to deliver insights.

Conduct ad-hoc analysis and reporting as needed.

Verify impression/view/click totals for accuracy and outline any anomalies or variances, ensuring adherence to guidelines like Invalid Traffic, Geo, Brand Safety, and Viewability.

Actively participate in both long-range and short-range strategic planning for existing clients, using historical data to inform recommendations.

Work closely with external measurement partners, including those focusing on sales measurement, in-store traffic, and brand equity.

Serve as a resource for measurement best practices, dashboarding, and visualization, and act as an administrator for thread®.

Collaborate with the Salesforce team to outline product developments, enhance capabilities, and address data quality issues.

Partner with the VP of Measurement and Advanced Analytics to develop best-in-class processes and technology, supporting Blue Chip’s key growth goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingMeasurement FrameworksGoogle AnalyticsTableauDatoramaDigital AdvertisingCampaign ReportingData PipelinesDashboardsStrategic PlanningShopper MarketingMedia TraffickingSales MeasurementBrand Equity

Required

Bachelor’s Degree from an accredited four-year college or university preferred

Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline

Minimum 3 years’ experience focused on analytics, digital marketing, or retail sales

Thorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.

Experience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)

Collaborative professional who appreciates working in a team atmosphere