TeamPeople · 23 hours ago
Senior Communications Planner
United States
Full-time
Remote
Senior Level, Lead/Staff
$75K/yr - $85K/yr
10+ years exp
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Responsibilities
Develop comprehensive, actionable, multi-channel communication plans that align with each stage of the consumer journey – from awareness and consideration to purchase and loyalty.
Use data insights to develop and refine messaging that speaks to specific audience segments, ensuring the brand connects with consumers at the most relevant touchpoints.
Work closely with brand planners to ensure the communication execution remains true to the broader creative strategy and brand vision.
Collaborate with creative teams to identify channel message optimizations based on creative ideas while staying true to consumer journey insights.
Work closely with media partners to ensure that messaging is delivered at the right time, through the right platform, and with the most impact.
Track campaign performance across each stage of the consumer journey.
Provide clear insights and recommendations for optimizing future communications, focusing on how messaging influences consumer behavior at key touchpoints.
Qualification
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Required
Proven ability to translate high-level creative strategy into detailed, actionable communication plans that align with various stages of the consumer lifecycle.
Strong understanding of audience segmentation, consumer behavior, and journey mapping.
Excellent collaboration skills working closely with brand planners, creative teams, and media teams to deliver cohesive campaigns.
Data driven mindset with proficiency in analytics tools.
Strong organizational skills, with the ability to manage multiple campaigns and touchpoints simultaneously.
An expert in audience segmentation, consumer behavior analysis, and data driven strategy development.
Expert in digital, social, broadcast, email and print media channels and how they can be leveraged throughout the consumer journey.
Experience working in an advertising agency or in-house agency required.
Bachelor's Degree required, specifically in advertising, communications, or marketing.
10+ years of related communications planning or account planning experience required, with deep understanding of the consumer journey and a solid track record developing and leading cross-channel communication strategies.
Benefits
Medical
Dental
Vision
Spending accounts
Life insurance
Voluntary plans
Participation in a 401(k) plan
Company
TeamPeople
From the highly creative to the intrinsically technical, our passion is building successful communications teams world-wide with our flexible and scalable approach.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-09-11Acquired
Company data provided by crunchbase
