RYNO Strategic Solutions, LLC · 3 days ago

Digital Marketing Tracking Specialist

United States

Full-time

Remote

Entry, Mid Level

$60K/yr - $80K/yr

2+ years exp

Maximize your interview chances

AdvertisingInformation Technology

Growth Opportunities

Insider Connection @RYNO Strategic Solutions, LLC

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Tracking Implementation: Set up and manage tracking systems using tools like Google Tag Manager (GTM), ensuring that key metrics and conversions are accurately captured across digital marketing campaigns

Analytics Setup: Configure Google Analytics, and other tracking platforms, ensuring the proper setup of goals, events, and custom dimensions

Paid Media set up: We mostly use Google Ads but also other platforms like Facebook and LinkedIn

Configure tracking on components such as chats, schedulers, and forms

Data Integrity: Regularly audit tracking implementations and troubleshoot issues to ensure data integrity and consistency across all platforms

Campaign Measurement: Collaborate with the digital marketing team to establish tracking plans that measure the success of PPC and SEO advertising campaigns

Custom Reports: Create custom reports and dashboards to monitor the performance of marketing activities, highlighting KPIs like conversions, bounce rate, traffic sources, and ROI

Collaboration: Work closely with cross-functional teams, including paid media analysts, web developers, content creators, and account managers, to ensure accurate implementation of tracking tags and pixels

Optimization: Identify opportunities for improved campaign performance based on tracking data, and make recommendations for tag adjustments and new measurement strategies

Documentation: Maintain clear documentation of tracking processes and campaign metrics, ensuring that all tracking setups are aligned with marketing objectives and client goals

Other duties as assigned by management

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google Tag ManagerGoogle AnalyticsDigital marketing trackingA/B testing toolsMarketing automation platformsCRM systemsExcelData visualization toolsUTM parametersPixel trackingTag managementGoogle Analytics CertificationGoogle Tag Manager CertificationDocumentation skills