57 applicants

Company

eHealth, Inc. · 3 days ago

Digital Marketing Manager

USA Remote

Full-time

Remote

Mid, Senior Level

$105K/yr - $131K/yr

5+ years exp

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FinanceHealth Care

H1B Sponsor Likely

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Responsibilities

Manage complex, large-scale SEM campaigns including keyword research and expansion, ad copy creation, campaign performance tracking, testing and landing page optimization, in coordination with broader marketing team.

In coordination with audience strategy teams, develop SEM strategies and consumer journeys to acquire audiences in our growth businesses for Medicare Advantage, Medicare Supplemental, Individual & Family, Small Business and Multicultural.

Lead all stages of copy creation including partnering with the agency to write copy, maintain ad copy decks and manage filings with legal/compliance.

Drive creative excellence on a/b creative testing, ad rotations, ad rank improvements and lead the internal ad copy approval process.

Partner with marketing audience strategy and product teams on landing page improvements and testing for paid search across each stage of the journey.

Conduct deep dive analysis on SEM opportunities to drive efficiencies and growth.

Set, track, monitor and optimize against annual and quarterly budget

Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

Define and monitor KPIs to react to changes quickly and decisively.

Gather customer data from internal data teams to better segment and target personalized messaging to our audiences.

Qualification

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5+ years SEM experienceGoogle AdsMicrosoft AdsSQLProject managementCollaboration skills

Required

Bachelor’s degree.

5+ years of experience managing large scale, multi-million-dollar SEM campaigns with a demonstrable track record of success.

Hands on experience with Google Ads and Microsoft Ads.

Experience working collaboratively with cross functional partners at all levels and ability to clearly communicating technical messages to non-technical audiences.

Strong analytical acumen.

Strong organization and project management.

Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt the changing needs of the consumer, the regulatory environment, and the business.

Great communication skills, both written and verbal.

Comfortable giving short presentations and reporting data analysis to different audiences.

Preferred

Experience with SQL and data feeds a plus.

Benefits

Annual performance bonus

An array of benefits designed to support employees’ personal and professional wellness

Company

eHealth, Inc.

Glassdoor

3.0

We’re Matchmakers. For over 25 years, we’ve helped millions of Americans find the healthcare plan that fits their needs at a price they can afford.

Founded in 1997

Mountain View, California, USA

1,001-5,000 employees

http://ehealthinsurance.com

H1B Sponsorship

eHealth, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (10)

2022 (27)

2021 (47)

2020 (42)