KnowBe4 · 3 days ago

Partner Marketing Manager (Remote)

United States

Full-time

Remote

Mid Level

$90K/yr - $110K/yr

3+ years exp

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ComputerCyber Security

Growth Opportunities

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Responsibilities

Be the global channel marketing lead for product, asset, and program launches working closely with other teams to ensure successful communication plans to channel & alliances partners

Manage a global communications plan and cadence for partners in all KnowBe4 Partner Programs, segmenting and tailoring based on defined audiences

Collaborate with other revenue teams to create and curate content for channel & alliances partners for the purpose of enablement, acceleration, joint demand gen and more

Be the dedicated marketing resource for the growing industry, marketplaces and alliances programs

Measure and report on partner engagement with all communication channels, making recommendations for improvements

Nurture and build strong relationships with internal stakeholders including public relations, demand gen, field marketing, channel sales, business development, partner program office, and other marketing team members

Stay in the know about channel marketing best practices.

Qualification

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Channel marketingPartner messagingSalesforce CRMHubSpotPartner relationship managementIT Security experienceSaaS technology experienceCross-functional collaboration

Required

A minimum of 3 years experience in channel & alliances marketing, specifically with a focus on partner messaging and communications

Demonstrated experience with end-to-end marketing campaigns

Proficient in Salesforce CRM

Proficient in HubSpot or other marketing automation platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications

Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM or equivalent

Strong verbal and written communications

Solid understanding of partner business models and personas as to be able to engage these audiences

Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes

Excellent time management and organization skills

Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners

“Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level